BeMob Tracking Tutorial (2020)

BeMob Tracking Tutorial (2020)

Today, we're going to be talking about tracking, so if you're doing any kind of affiliate marketing, if you were doing anything where you need to, you're basically spending money, especially on something paper click. You're buying traffic, whether it's buying ads on Facebook, buying ads on Google, or maybe another network. You need a tracker, right? You need to see what's going on. You need to understand if you are getting more money than your spending, and that's what a tracker does. Now the tracker is very simple. It's very like a lot of people make it very complicated, but it's actually very simple and I hope to really simplify it for you so that you have a really firm grasp of how trackers work and everything that you need to know. So. I have the screen. Here is the front page of the campaign screen of a tracker called B map and this is a very very popular tracker. It comes with a free plan that before you process X amount of requests of events, you can basically use it for free, and this tracker is very similar. Like all of these trackers, they're pretty much very very similar to each other. You know they have very similar features, I mean some have. A couple of features that others do not have, but fundamentally they're all very, very similar, if not even the same. There is a popular tracker called volume. And you know it looks very very similar to this tracker, so if you understand this track, are you pretty much understanding the mall? Or if you're interested in using volume or another tracker, the knowledge you're going to learn in this video is going to be extremely helpful, helpful to you, and so before you understand how tracker works, I prepared a very helpful diagram for you so that you have a better idea what's happening in terms of the tracking so that you understand what's going on. So here we have a visitor. Right and the visitor goes to the traffic source so traffic sources anywhere you're getting traffic. So let's use Facebook as an example, right? So let's say you're buying Facebook ads and your ad shows up. And somebody clicks on the ad, right? So you have a click so the visitor is here at the traffic source and they basically click on it and they go to the landing page and then this is your landing page and you know maybe you're trying to sell on offer a product or service and then they click and they continue to the offer page. Now this offer page is on the affiliate network side and then you might have a conversion or you might not and you know that's the whole process. So we have visitor traffic, source clicks on the landing page. This is your lining plight clicks on the offer page. And you might have a conversion or not. Now over here this is the tracker, right? And so the tracker tracks everything it tracks. Like fundamentally he retracts three things, although it's a little bit more than that. But in this diagram we're simplifying it a little bit. So the first thing it tracks is the click from the traffic source to your landing page. So when somebody goes on Facebook in this example, they click on the link to your ad the tracker is Gonna. It's actually going to go to the tracker and then the tracker is going to lock that. Request and redirect to the landing page and similarly when they read the landing page and they click on the link to you know go to the actual offer page. Same thing happens, they click on the link, it gets tracked by the tracker and the tracker redirects into the offer page and then finally the 3rd event. Here is if there is a conversion action and that's also the visitor goes to the offer page he goes to. Maybe he goes from the, you know he browses around and he finally purchases the product. And the merchant whether it's in the sometimes it's an affiliate network or the merchant themselves. They send something called opposed back, meaning they have like a call back where they tell the tracker or whoever you want, usually a tracker. That conversion has been made so the user actually bought the product and that way the tracker knows all these three variables. Fundamentally, three metrics here number one is how many clicks from the traffic source #2 how many clicks to the offer page. So like your click through ratio basically. And #3 is how many? How many conversions? So you have 3 three variables. Now of course these variables in this case is 3, but it could be more or less depending on how you configure it. But this is a good kind of understanding of how things really work. OK, so now let's go back to our beam up panel here and it's very easy to understand and so you need to understand several things, so thankfully beam up came up with this very helpful quickstart guy. So when you go to support. You pull up the menu, you click on the quick start and it pulls up this sidebar here where you basically need to set up a couple of things. One you need a traffic source is, you know it's something like Facebook, Google or propeller ads. If you're buying push traffic or anything else pretty much anywhere where you're buying traffic, OK next unit in affiliate network. OK, so an affiliate network is a network where you know it, it connects. Affiliate San merchants. So you go over there. You want to promote an offer. You get the links and you start promoting the offer and then the affiliate network forwards the traffic to the merchant and pays you next. You need an offer, right? And that comes with the affiliate network, right? This is an offer that could it it's specific to a product or a service. It has a very specific URL and you link that URL there so that this tracker can redirect that URL properly and track. The clicks to that offer I need a landing page now they say it's optional and the reason it's optional is because you can. Potentially you don't need it. You don't need to build the landing page. You could potentially just redirect the user directly from the traffic source to the offer, so somebody can click directly on the Facebook ad and go directly to the offer without even you having to do any of the work. Now I don't really recommend it because 99% of the time you're going to be much more effective with the landing page. And thankful in the trackers. You could configure your own landing page so that the tracker knows how many people actually landed on your landing page and what's the effectiveness in it. And finally, last but not least, this is the most important step. This is the campaign, right? This is where you combine, uh, you know your traffic source, your affiliate network from the offer, your landing page optional, and create a campaign so it's a combination of all of them, right? So? Let's see, let's close the SOP. Let's go over here. So if we click on the first thing we need is the traffic sources, right? So I have a couple of traffic sources here already configured. I have YouTube, Google Adwords, Facebook and Bing and so this is one of my other accounts. It's not an active account and so I have, uh, some visits today, and clicks from one of my Facebook campaigns. So if you click on edit so you can see how it's created. Basically all you do is you. It's actually very easy, right? Cause. Um? Beam up thankfully already created templates for very common traffic sources, so right now you can just click on a new template and you can basically pick a traffic source. So there is Facebook, Google Adwords. There is also being there. There is being here so you can know and the beauty of creating a template is that it can track various variables from you. So for instance when you are tracking clicks, clicks from Facebook. So let's go back to our Facebook traffic source. Let's edit this. And I picked a Facebook traffic source from the Facebook template an. Beam up had already populated all these kinds of query parameters and tokens for me to use. That's because Facebook when you give this URL to Facebook and I'll show you the URL that it creates when you create like Facebook, and says some campaigns you have to give it the URL which is the target URL. Where do you want the user to go and when you give it a special URL filled with these tokens. Facebook basically. Switches these tokens and replaces these tokens with actual data, right? So you have ad ID add set ID campaign I deadname add set name, campaign name. So all of these things are replaced with the actual variables when the person clicks on it. OK so this makes it very, very effective to know where or which ads are getting conversions. Which campaigns are getting conversion. So you can do crazy granular tracking. And like really nice reporting. So this is really nice and the same thing it does for other traffic sources. So like we have a Google AdWords traffic source and it also like if you pick a like a Google AdWords tracking traffic source from the templates. It also gives you all these talks and so it's a query parameter. Creative keyword placement that positions all of this is passed to you. So when you have a conversion you know which keyword was responsible for that conversion and you can track how much money is spent on that keyword. You know the value of it all. These all these amazing things and so these. Variables these tokens are passed to you so you know about this in the tracker. Same thing for Bing, right? Like if we go to Bing the same thing. Now this is a little bit different. There's a lot more tokens, right? We have AD group ID adidi match type of the bid campaign in the keyword etc etc. So you have so when you created a traffic source from the template you get a lot of these tokens filled in. Next let's look at affiliate networks. Now there's a lot of affiliate networks. I currently have two configured. I have Max Bounty, which is a very popular CPA. Cost per action affiliate network and we have click bank which is another very popular network. And so when you create let's say we go to our ClickBank affiliate right when you create a ClickBank from the templates it automatically appends something called the click ID and a click ID is away for the. For you to assign specific like ideas so that to every click. So another thing that the tracker does is that when a person clicks from the traffic source, so you know a session when the visitor clicks from the traffic source. So let's say the click on your Facebook ad and it goes to your tracker. The tracker creates a unique ID so that it can track that visitor. So the visitor buy something. At the end you'll be able to know that that this visitor bought something, and the way it ties. Our conversions that happened on back on the affiliate network. So like for instance in this diagram, when this conversion happens to the tracker out this affiliate network, this is an affiliate network. It passes to the tracker something called a postback and that pose back contains the click ID that we assign here, and so when you create an affiliate network you automatically. And help it populate like a click ID so it can internally track your click ID that you generated. So in this case ClickBank it's TID but for Max Bounty it's something else. It is as two and four other networks. It's another value so this is very important because when you are tracking this clicks you know your tracker knows the click so it needs to give that click ID through the affiliate network and then it gets back the value. If there is a conversion so it knows which click ID is responsible, like which session which user actually bought, something that's Tide using something called click IDs and so that is very important, because when you have a tracker it could generate these click IDs, but when you are doing it on your own you know you can't, so you have to create your own click ideas and it's kind of messy this way and so tracker kind of simplifies. That simplifies that. So we have two things here that we covered. We have, we covered the traffic sources and affiliate networks. Next, let's talk about landing pages, right? So like I mentioned before, landing pages are optional. I would highly recommend making landing pages because 99% of the time your campaign will perform better with a landing page and also a lot of affiliate networks don't allow you to link directly to the offer from like Facebook. You cannot be directly linked to an affiliate offer, you have to link. They don't like that, or they may approve the ad, but they May. Disable your account later on that they really frown on that. So when you create your own landing page, you're in a better position BIH cause you can know you're doing how they want you to do it right? You're not. You're not going around the terms of service of their ad ad systems, right? So it's much better to create a landing page so I have some different sets of landing pages that are tied to a particular network or so. For instance, we have one of our landing pages here. Let's take a look at it. It's linked to this URL here. And we can know, and then that's it, right? We have the URL and so when the person clicks on the landing page, you know when I have. When I have the link from the traffic source, I create a landing place so that the tracker knows where to redirect it to. So for instance here right they click the person clicks on one of my Facebook ads, they go to the tracker and then the tracker redirects to the landing page, right? Because they're not going there directly. We're using a tracker to kind of intermediate trackers, the middleman basically. In these two instances, traffic sourced landing page and from landing page to offer page tracker is the intermediary and that's why it needs to know the URL of the landing page. So you can put here the URL of the landing page and that's it. You have the country and that's purely for easy filtering of offers, right? You put the United States here. I have the United States here simply because I know this is this landing page for US traffic and so you have to keep that in mind. Next we have so you create these landing pages. Next we have the offers OK and offers are important, right? This is where you make the money. So let's take a look at one of our offices here. And the offer contains a link to the actual offer URL. So when you are in a whether you're creating a landing page in the middle or you're sending them directly, there is a link to the offer that they are directed to. So a landing page is optional, but an offer is obviously required, right? Because you cannot make money without promoting an offer and so you specify the name, country, affiliate, network. It's important to specify the proper affiliate network so that it can properly do something. Called the click ID so that it can append the collect so that we can append the click ID and send it to the affiliate network so that it knows that hey is this person that came from this traffic source that you know has this IP and has this information. They just click there. So if we get a conversion then you know like I said the affiliate network is going to post back like what we have right here, it's going to pose back here and it's going to send us the click ID. OK, So what do we have here? The name of the offer? The country affiliate network. Very important so we could populate that as a Super Amateur here. Dollar pay outside if there's a daily cap. So what happens sometimes? Well a lot of times is that you're only allowed to promote this offer XML times per day, maybe 100 hundred times per day, maybe 200, maybe 50, maybe 300 depending on the offer. So if you are, if you are sending more than the traffic, you can actually specify a daily cap. And after the daily cap is reached, it can offer you to redirect to another offer. OK, so you could send you to another offer, so I don't really use this. I just monitor it manually. And that's it. So we canceled out of here. And that's, uh, that's our offer section. So we cover traffic sources, affiliate networks, landings and offers, and then ultimately we have something called the campaign. And so let's take a look at one of our campaigns here. Let's go like let's try out the Google Adwords campaign that we have here and the way this works is that you, basically you basically specify the name of the offer here. And then you know whatever the name of the offer is, you specify your traffic source. You specify the country you made. This is optional. Tags tracking the man. You can specify. You know you could specify your own domain that you want to use for tracking. I just use the default domain. They have their, you know. Obviously, if you have a track in the main that creates more trust than like a random domain, that's very different from your site. So I suppose this is recommended if you want to go with it, but I don't really use it right now. Um, we have a current US dollar cost model or do I do? I don't really specify anything here and then we have something called the destination section. This is very important and destinations the way this works right because a campaign is a combination of basically the landing pages and the offers. So you can have maybe 5 landing pages, each one going to a particular offer or you can have 5 landing pages where you're sending 10% of traffic. Here at 10% of traffic here at 10%. You have portions of traffic going to each landing page and then portions of traffic going to each offer, so that way you can AB test offers and it's really, really nice right? Because right now we have so you can create multiple paths. This is just one path and I only have a need for one path and this path we have our particular landing page here. And this 100% of the traffic goes through this landing page. And we have an after they click on the link we all of the 100% of the traffic is redirected to this offer. So obviously I can create a new landing page. I can do that. I can create a new language, split them 5050. I can manually create from scratch. I can create a landing page. I can add an existing landing page. Same thing here. I can add a new offer, an existing offer or I can create a new offer on the fly so it makes it really really flexible. So in this case I only have one landing page and one offer, and so obviously you know advanced affiliate marketers. What they create is multiple landing pages and multiple offers and that way they are getting crazy amounts of tests, right? So they're like let's say create like 3 landing pages and three offers and then I could see OK. Which landing pages work really well with what offer and then I could just promote just that combination. OK, so you know, it's really. It really makes it easy for testing right to see what's working. What's not working? Which is another big advantage of a tracker, right? So this is the campaign section and obviously you can create a new path. Here you can create a new path, split. These paths were going to delete that for now. We can create some rules, right? We can say like hey, if the country is equal to you know whatever Afghanistan sends them here. We could create crazy rules. I'm not doing that because this is only for US traffic and I'm only targeting US traffic. Obviously if I was targeting multiple countries or maybe if I was targeting US traffic, maybe I can create some rule where the state region is right? Can I go? I don't know if let's say the state is New York. Let's say and there is New York right there. And if it's New York, do something right. Like you know, if it's New York, send it. Send it to this landing page. If it's Delaware, send it to that landing page so you can have like, really crazy minute combinations. You can do that. So we're not doing that because we're not going that granular. But if we wanted to, it's definitely an option. So that's our campaign. So I'm going to click out of it. I'm not going to say anything now when you click when you kind of right click on this, you have campaign links. And so you have several things you have the campaign URL. You can copy this and this URL goes into your traffic source. So if you're creating Facebook ads, you are going to put this URL as kind of the final URL. If you're creating Google Adwords, you're going to put this URL and this is a really nice way, because as you can see it has all these tokens in there that are going to get replaced when somebody clicks on your link to go to the website. So you're going to get a lot of information that you know, like in this case Google address about the position. The keyword, the placement, all these things. Now you have the test URL that's for testing so that you can copy and paste and you can even have a QR code you can just pull it up with your phone. Tested on mobile and the reason we have the test URL is that when you click on that it's not shown. The stats are not showing in your main campaign stats. We have the JavaScript redirect. We have the pixel landing pixel. All these like crazy things now this click URL and the multi offer click URL. This click URL goes on the landing page that's linked to the offer. Remember, we already set up the landing pages on the offers, so when you are creating the landing page, you basically insert this click. If you have only one offer. If you have multiple offers, you will be basically creating clicks. You will be. Basically this would be. This would go to the first offer. You would replace the number one at the end with number 2 #3 and then you also like it if you have multiple offers. You would also have to come into the campaign edit. And create multiple offers here so that like, let's say I have, let's say I have another offer here. Ah, whatever another offer. That way I have two offers. 5050% I will have to create 2 links so one would be like slash 1 and then slash 2. So we're going to cancel out. We're going to go back here. Campaign links. And so yes, so this would like if I have multiple offers this would be slash 1 and then slash 2. But since I have only one I usually like right now I only have one offer that that person goes after the landing page, so I don't need to create. I don't need to use this, I just use that we have the postback URL, postback URL is basically a URL that you give to the affiliate, managed to the affiliate for that offer. So usually in any affiliate network Max bounty has this ClickBank has this if you are setting up an offer. You basically there's a section where you put either a postback URL or pose back pixel. There's also pose back script, but so you have three options right postback URL, secure URL, pixel, or script. I use this postback URL and that basically gives it a URL that, like we talked about. If there is a conversion, your affiliate network or the publishers side is a third party site where the product is hosting is going to pose back to you with the click ID and then the tracker. So let's put a click ID here so it's all nicely so it's basically posting something called a click ID. And so that you understand and then so this conversion tells us, OK, this click ID converted an R Tracker, knows exactly who that is because it assigned the click ID when the person's first when the person first clicked on the traffic source. So it knows who the click ID and when it knows the click idea can identify everything about the visitor. So once there is a conversion, if there is a conversion, it passes back the click ID and now everything is together. Everything is put together. Now the tracker knows OK this person. With all this data, click here, click there and you know they have this IP there. From this country there from the state and they converted. And this is the conversion cost. So trackers are amazing right? Because they basically combine all these different things and now I have a really nice screen and I know what's going on right. I know like OK I have a dashboard. And I know, OK, you know, this is one of my test accounts here, but you know if this was actually I would know the conversions, the revenue that caused the profit ROI. So I know exactly what's going on, and then I can dig deeper, right? I can dig deeper. I could look at some of my stats. I can go to campaigns. I could go to offers and I can see exactly where that money is coming, where that money is going and what am I getting back. So it's fantastic. Trackers are great. Obviously you don't need a tracker, but like I explained it gives you so many benefits. That you know you shouldn't really pass on it. Now. A lot of these trackers are monthly and Bemob has a very generous kind of payment option that gives you a lot of these events for starting out. It's great, it's free so you don't need to. But if you're going to be doing high volume then you know you might pass that free tier. Annual might need to actually start paying, but this is a good option for starting out and there's dozens of different trackers are there, but you know a lot of people get confused, but it's really great because I can. I can dig down in my campaign. I can take a look OK? Who are the countries that are going there? In The United States, India I can look at conversions if there were I can look at ISPs. You know I can look at all these people that are coming through and I could look at you, you know, I can really dig down and say OK this is sending me. You know this convergence. So you see, the clickthrough is higher for you. Know this ISP or I can even let's say let's put in more data. Let's say for the last 30 days we refresh and there's a lot more data now. And so spectrum sent us 3939 clicks, 34 unique clicks, uhm? And so 22 of them went to the offer page 56 so there's a 56 conversion right, 22 out of 39. And you know you could have all this data. I still have to reconcile some of it because I'm not getting the proper cost, the proper course, and I'm not getting the proper revenue, so it doesn't show it correctly. But as you can see you are crazy. You can do it by IPS here, right? So you can do it by device. So all these devices, all these like mobile devices, right? Apple iPhone. So as you can see, the most popular is the nexos. According to this and Nexus, then you have all these galaxies. iPhones. I could do it by iOS. So I can really really dig down so Android is the most popular, followed by iOS, Windows, Mac OS, etc etc. I can do it by browser and then I can see OK. Who is sending me the best traffic? Who is sending me the highest conversion and just then I could go back to Facebook and say Hey send me only mobile traffic or send me only desktop traffic or let's focus on this state so it's fantastic how it works right is very important. So anyway, just to wrap up right you have different things so let's get out. Let's kill this real quick. Let's go back to the campaign. So you have to configure traffic sources of affiliate networks, landing pages. If you have any. This is optional, offers very important, and then you need a campaign right? You need that link that you can give to your traffic source or wherever you're getting the traffic so you can track the visit now. It's fantastic, it's really easy. Here is our diagram. Again, let's kind of reiterate real quick. The visitor clicks on the traffic source, their redirection to the tracker, the tracker logs the request to redirect some back to the landing page. They click on the offer link, it redirects or the tracker. The tracker logs redirects into the conversion paid to the offer to the offer actual over page, and then they click and this is out of our control, right? This is all of this is out of our control at this point. This is back. You know. This is on the merchant side and the affiliate network side, so we have no control over this. We only have control over this over this landing page and the link to the traffic source we have. We have control of these two. We don't have control of this, so that's why this pose back is very important. That's why they give you the option to give it. They give you the option to specify a post back so that you know you could give a URL and say Hey send us let us know there is a conversion and then you know they let you know because you basically say hey this is the click ID give us give us back the click ID. Of, you know, give us back the data, including the click ID if the person converted, and that's what they do, and the tracker knows everything this way, and so you can do crazy amounts of like you know, data Analytics. Once you do it and you can't do that with Google Analytics or something like that. So this is very important.

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