Welcome back to another video. Now what I'm looking at right now is lots of different keywords and how I'm tracking them now this is a keyword tool that I'm using in order to get traffic to my website and this is the same method that we're going to be talking about. Bing Ads and keywords and how they all fit into CPA marketing. So me I've been doing keyword based stuff. Whether it's free traffic or buyers traffic for many many years. OK so I have a lot of experience. I understand how this works. And this is something we're going to be covering in this video so that you have a good picture of how this keyword based as or free traffic doesn't really matter. But if you're going to be using Bing as this is something you have to understand, and so I track a lot of keywords on a daily basis. This is actually free traffic. I also have paid campaigns that I run to so I have a lot of experience when it comes to keywords and what we're going to be talking about is how you can use Bing Ads with CPA affiliate marketing, right? We're going to talk about what kind of offers you can promote. We're going to talk about what you should do, what you shouldn't do the best practices right over the years and years of experience so that you're not making mistakes that have plagued other people, and that so that you can hit the ground running and start making money. And so this is very, very important for you to understand, and this is something we're going to be covering today. Alright, so first of all, you really need to understand this diagram that we're looking at OK, and I call this the buyers journey. OK, you can call it what you like, but for me it kind of clicks. By by calling it the buyers journey OK. And so the way this works is that we have different stages. OK, the first stage is no notion of a problem, so I don't even know. Let's say I want to buy something right? Marketing is all about buying something. It's all about solving a problem. People are not thinking in terms of products and services. They're thinking in terms of solutions to their problems. I don't care what your product is called. All I care about is how it's going to solve my problem and help me out. And so this is kind of what it's all about, right? So the first stage is we have no notion of a problem. I don't even have a problem. OK, so I'm like really in the beginning. The next stages informational OK and this is where I'm beginning to research solutions to a specific problem I may have or I'm thinking about of having or I'm at a stage where I'm not even sure I have OK. The next stage is commercial. And this is where I have an idea of products and services that are available, and I'm basically going out and comparing those products and services right? So there's a huge difference between informational and commercials and the last but not least, this is probably the most important one and not really for us, which I'm going to explain to in a second, but this is important. This is transactional and this is where somebody is ready to buy a product or service. There are basically researching the best place to buy it. An so it's online store physical store right? So maybe I want to buy a new iPhone. I can order it online or I can find a physical store around the corner from where I'm living so I can go out and buy it right and so it doesn't really matter where they buy it. But this is kind of the last stage and so now that you understand how this all flows, you really have to understand where this Facebook, Google ads and other services this advertising networks really come in OK. And so this whole flow. Is going to be like this forever, right? This is how it works these services. They kind of come and go right, you know. 1020 years ago we didn't have Facebook. Then Facebook arrived. Same thing with Bing Ads. You know, like 20 years ago we might not have Bing. As you know Microsoft as Google ads and now they came and they basically feel a certain need right? They exist in a certain area. Facebook happens to be informational. OK, I cannot really. I mean I could kind of advertise. You know a product or service only if that person has interest, but really, it's more informational. It's kind of like here and here, right? In fact, I can even put it here. Bing Ads Microsoft ads, which is what they're calling it now, is all about commercial intent. I mean, it kind of works with informational, but it works a lot better with commercial intent. So in a way it's more powerful. It really depends what you're looking at. my Facebook is really good because it comes in and people are made aware. Of the problem, they might not even know they have right, because I could be browsing the Facebook newsfeed and then basically see a cool product and I'm like wait a second. I can actually use this product. This is a cool product you cannot do that with Bing Ads. OK Bing as it has to be something that somebody already knows. So for instance if I want to buy like a voice recorder right Facebook might they might show me some voice recorders or some cool gadgets. But let's say I want a specific voice recorder. I know exactly what I want. Facebook is not going to help me. This is where Bing as really comes into the picture. OK, because it's all about commercial intent. I know the product that I want, I'm still comparing, right? I'm not at the stage yet. I'm still comparing 'cause I haven't settled on that specific brand and model, right? But I know I know I need that product, so I haven't decided there's a lot of products that exist in that market segment that are targeting people like me, but I haven't decided on the product and so this is very important to understand and so the thing about Max bounty and this is very crucial for you to understand. Is that Max bounty has a lot of offers and This is why I love CPA marketing. I love Max bounty because regardless of what you're trying to do you will be able to find the offer that really suits well for what you're trying to do. And So what I want to talk a little bit about now is what kind of offers you can promote using Bing Ads and how you can promote that. OK, This is why I want this video to be different than countless of other videos that you've probably seen because all they do is just follow a simple step. They just follow a predictable path. But I really want to like I want to teach you how to fish right? I want to explain to you how this works and so with Max Bounty you can really go into different categories here. And let's say we go into sweepstakes. For instance, right? We're going to go into sweepstakes. Sweepstakes are great, but you cannot promote them using Bing Ads. Why can't you promote them? Well, there's a couple of factors, and this is very important for you to understand, because it's going to save you a lot of money. The first factor is that you cannot explain these offers using keywords, or at least in the very competitive way. And So what I mean by that is this is. IPhone 11 pro Max. You cannot really bid on iPhone 11. OK. It's way way too competitive OK, and so you can bid right? Let's say you're building let's say it's going to cost you $510 per click. Well, guess what? They're only giving out 160 per lead. OK, so it's for two reasons that you cannot use something like Bing Ads with things like sweepstakes. And this is just an example. There's a lot of other ones that really kind of come close to this right there. Sweepstakes surveys. He must've met, so anytime you have a CPA rate that I would say like less than $20, you really cannot. It's not going to be economical for you to promote it using Bing as or Google as or any of these keywords. And the reason for that is, well, sweepstakes in general is that you cannot really describe it using keywords. OK, so for instance, iPhone 11, iPhone X, iPhone 10, cinema gift card, all of these are just going to be too competitive, so it's not going to be economically viable for you, because if you need to pay 3 four $5 for each click, and there are only giving you 240 police or $5 per lead or $6 per lead, that means if you're paying $3 per click and you're getting 7 trillion. You need you need to have basically 50% conversion rate an you know that's just not realistic, right? There's just a very rare situation you're going to have an even if you have a 50% conversion rate, you're just going to be breaking even OK. You're going to be breaking even, and we don't want to just break even right. We want things to be economically viable for us, so you cannot even do. Sweep says you cannot do service. You cannot do email submits, you cannot do zip submits. You cannot do any of that, even if they give you, you know, like like 16 per lead. You know it's just not going to be economically viable, right? And So what you can do right? And you know this is kind of very important, is that obviously you can build the funnel. You can capture the email address and then you can. You can use Bing As for lead generation, right? You can have a funnel and this is something I talked about and some of the other videos that I'm going to link to above so that you understand this better right? If you want to buy traffic for Bing and your building two $3 per click or $5 per click, you need to make sure you're going to be able to extract some money from this user. And you know, if you're sending that user automatically somewhere, and the chance you're basically there's a chance if you're making like $2 per a sweepstakes or something like that, it's just not going to be economically viable. And So what? You should be looking at when you're promoting things like Bing Ads on Google, as in your building for keywords, is you want a high payout, but you also want products you want commercial stuff in there. You don't want, you know. Wind sweeps, sweepstakes, sweepstakes are not commercial intent, right? The people that go on there, right? Remember our diagram here. Feed the people that are going over there. They are basically at the first stage they are, you know if you're promoting sweepstakes, they don't have a problem right there, and they are not looking for a solution. It's the wrong. It's the wrong is the right solution for the wrong problem or however you call it or the wrong solution for the right problem. The purpose is the the people that you're targeting for sweepstakes or this pure CPA Marketing Office of like less than $5. They don't have a problem, right? So they're not commercially viable. Right, they're not going to buy your product. It's like the other day I was walking around my city and I realize I need to buy a new voice recorder, right? And I've done my research. I know that I have a problem, I know I need it for a couple of new projects that I'm working on and I came into the store. I asked him a couple of questions and then I bought it right on the spot and this I was. Basically I was at this stage and these are the kinds of people you need to be cashing with keywords, and so even if you can create a campaign. And you know they have the right keywords and everything like that. If these people, they don't have a problem, they're not going to buy it. It's not going to be economically viable for you. OK, and So what you need to be thinking about is people that have a problem and they're looking at different products, and they have a problem and they are aware of products that exist, right? They need to match those both conditions, and that is where you know you can really make Bing as really scale and worked really well for you. So let me show you what I mean so. What you want to be doing when you're doing CPA marketing is you want to be basically looking at categories with that are selling real product products. OK, so click bank is really great for that right? Because their reviews on their products and people are aware of that because there's traffic on Google for those reviews for those products. OK, but we're not talking about that. We're here to talk about Max Bounty, so e-commerce is one category, but it's not the only one I'm going to show you more categories. We're going to go into E commerce and what you want to do, right? You wanna look at things that already have a certain kind of brand. Reckitt brand recognition. OK, so let's let's let's Scroll down. I'm basically looking so there is. This is a CPS cost per sale McAfee right McAfee they're paying 28 per lead. It's not bad, but McAfee. They're probably not going to allow you to build on these branded keywords OK, and so you want to Scroll down. You're looking at for brand smart. Watch right. Here is one but smart, which is going to be. Way, way too competitive, right? And so you want to kind of look around what you can do is you can type E. Com and you're basically looking at pure ecom products. OK so these are really ideal and I'm going to explain to you why their ideal their ideal because they have the name of the product and these names are people are searching for these things like Wi-Fi booster, anti snoring septum. There are people searching for this right? Because if I go into Google and I type anti snoring septum their searches already right? So people are if there searching for these keywords there. The commercial or transaction end right there like there right here and the further you are to the end of this funnel, the more valuable you are as a customer and that's why you know you don't want to bid for keywords that are like $5 or $3 per click just to catch people that have no idea they even have a problem because you have to spend a lot of time convincing them, right? You don't want to spend convincing them becausr it's time and it's money and things like that. That's why you want. Bing Ads you want Google. They you want them to do the work for you and that's what commercial in transactional intent is all about, and this is the key here, right? And so you want to be catching people here and you want to be catching people that are searching for these things and so anti snoring septum, right? I can basically, you know these are all products right now. Look, I have a bunch of ads here as well right? And their advertising to me because they realize that I'm almost ready to buy. Honestly, I have no idea what anti snoring septum even is. OK, I don't have. I don't have this kind of problem, so I'm not even at the end of this funnel. So if I click right now I'm like a really really bad customer for this site because I click there paying like I don't know $3 per click or whatever and I'm not going to do anything so they just. They just spent $3 for nothing, right? So it's good, right? Because if I'm not searching for this term, they're not going to be displaying as they only want to display disaster. Very qualified people, and so let's go back into Max bound and I'll show you what else you can do. So all of these are legit right? Anti snoring septum is really good. They're paying 34. The more they're paying, the more leeway you have. The more room you have to become profitable an scale the campaign. OK, so I'm looking at $50 per lead mobile phones sterilizer. OK, it's specific enough, but yet it's good enough that you could bid on it because I can type the same thing, right? I can basically go on to Google mobile phone sterilize. I had no idea what that even is. Honestly, I never even heard about it, but apparently it's a device that you put your mobile phone and sterilizes using UV radiation, which is pretty cool, but I had no idea, right? I didn't even know that I need to sterilize like I'm not even at the beginning stage yet. Right, I'm here. I have no notion of a problem. I don't even think I have a problem. I never sterilize my phone, but there are people that do right and this is the beauty of marketing is that you can reach new people. OK, so if we go back to Max Bounty, there's a lot of very cool products now. We can also go into downloads. OK? We can go into downloads and we could take a look at the category there. Let's clear our search box here and we can take a look. So downloads what I'm looking at is high CPA rate, right? Because I want. Basically I want people to pay my want Max bonded to pay me for sale. OK, that way I have enough money and then I can. Basically you know scale it. I can buy my keywords and I'm not sitting there nervous at the Bing as dashboard and just looking at all these people clicking on the ads and I'm like OK you know the keyword is $5 per click and the bound is $10 per click. OK two people click nobody bought. That's it. The next click I'm Las. I'm at a Los right? I'm losing money already so I want the highest bounded 40 pretty lead right? Thor antivirus? We have, let's see we have VPN city right 32 per lead. This is VPN you can you can do VPN review. You can bid for keywords having to do with this and let's actually open it and see if they allow us to bid for branded keyword. Sometimes they do, sometimes they don't and so I'm approved already which you should be to an. So what are they saying block countries this geotargeting etc etc? What are they saying there? Not saying anything about not there allowing search? And there not basically even saying, You know that we cannot build unbranded keywords and this is perfect. Actually know they are saying it right? So I'm looking at this there saying no brand building on VPN city, VPN city so you can build on something similar right? VPN, client, VPN, something else, some synonyms, right? You can actually go into Google and type something like VPN City OK extension and I can type this in and it's going to tell me some of the other how to cancel VPN for Chrome. OK so I can learn about this product and I can see OK is. Does this work with Chrome and then I can bid for VPN for Chrome right? And so I can even click here and there sent telling me VPN for Chrome and I can do this and maybe I'm going to have. You know there's some ads are going to pop up, maybe I can use that those keywords to bid for this right? But most of the time and you have to kind of take a closer look. They don't want you to bid for this be cause they don't want the extra competition because they're probably bring it on themselves. Or they're only allowing, maybe select affiliates to bid on these keywords that don't want everybody because it's just going to bring the prices up. And so here you are. This is something you can be ran right. The other thing that you can be run is basically like 4X4 X VI PS online streamer right? All of these right there like 30 poorly 32. There's also software which is kind of why I went there. Gemini to only $8.00 per lead. And so you know this is a tough one, right? It's going to be kind of hard to break even. I would say, right, unless you're building a buyers list, right? Unless you're also building a list then you can build it, but if you don't want to do. All that crazy stuff you don't want to build the list or anything. Then you really kind of have to go and do it for the highest ones, right? Let's let's go back to Max bounty and let's just clear everything and let's look at the office with the highest payout. OK, so these are crazy offers, right? Bitcoin this is going to be. Yeah, you can probably be run it, but it's going to be very hard to make money with this kind of offers, right? 'cause you really have to understand how Bitcoin works, right? So I do not recommend getting into markets. That are very general and broad. Bitcoin is a relatively general and the broad market you want to go something deeper and that's why e-commerce is great because they have these weird gadgets like Anti Sleep Septum, whatever that is that I don't know what's it about but somebody does, whereas Bitcoin everybody knows what Bitcoin is and so the it's not going to be competitive. It's not going to be economical for you to bid on something like this. Pet plans 10% off. Look at this 233. This is something I don't know about. You want to be looking for this niche? Offers that people could be searching about right and their niche so they're not general, so that means it's not going to be Sky high rates. Because Bitcoin. I mean, what are you going to create? A campaign around Bitcoin I don't know, whereas something like pet plans I don't even know what this is. Cash cab and I don't know what that is. Fast loans OK, that makes sense. A lot of these spiritual casamba OK 100 trillion. What's casamba? Let's let's, let's see what we can do. Cost samba OK Kasama, psychic chat with lifecycles. OK, there are bidding on their own keywords here, and I'm seeing one ad you might be seeing multiple ads. It depends on lots of different factors. I'm only seeing one Adam. Let's open that campaign. They're paying 120 right, 100 point lead, excuse me so we can open that up and we can. We can take a look what's happening here. And So what are they saying? No direct linking case by case basis? Search publishers? They're not saying anything about not bidding on keywords. OK, the OK, they're not allowing search there, not allowing search here, and so they want search. Publisher will be approved on a case by case basis only. No direct linking allowed, so you have to kind of take a look, see what they're all about. If they don't allow you to bid on Kasam, but you will probably be able to bid on something like this. And this is an interesting niche. I never even heard about it. And I always go for these special niche is that you know that you know, not a very general like something I don't know about. I know about Bitcoin, everybody knows about Bitcoin. You go on the street, you know. 8 out of 10, you know younger people or like you know anybody maybe under 40 under 50 is going to know what Bitcoin is. Or probably a lot of people are going to know, like on the street of New York, right? You know 90% of the people are going to know what Bitcoin is. Casaba spiritual consultant. I can kind of guess, but I have no idea because this is a new market to me. And so this is something might be interesting, right? Registration plus paid session within 60 days they give you a 60 day cookie and you were getting 100 per lead. So here you go. Something interesting right? They don't allow all of this but you can do display in native. But that's a topic for another day. Alright so that is what I want to kind of to talk about right? I wanted to get to give you kind of the game plan. The blueprint for being as I don't want to really just walk you through the process that lots of other people have done. I've also done that. I wanted to kind of get inside your head. So that you start from the right foot so that you start from the right approach.