How To Promote ClickBank Products with Facebook Ads (2020)

How To Promote ClickBank Products with Facebook Ads (2020)

Today we're covering how to promote ClickBank offers with Facebook ads. And here's what we're going to talk about today. How to pick the right click bank offer building the landing page the right way? How to configure the tracker for it? We're going to be using be mob. How to configure Facebook as targeting, demographics, optimizations, CBO and much much more. And definitely stay until the end of the video. Where we're going to cover some advance stuff I don't want to say what, but it's going to be definitely worth your wild. Alright, so without any further ado, let's jump right. So the first thing that we want is weird here on the ClickBank marketplace homepage and there are two factors when picking the right or right or profitable ClickBank offer. And the first is that where is your passion? Where are your interests? You have to understand the software. Me personally I don't really know much about. Cooking food and wine. I don't really know what kind of problems people have, what kind of solutions I can provide, so I really, you know, even if they're profitable offers iced. I tried to really keep myself to offers that aren't profitable with and offers that I can really promote an one area I am experienced then is self help another area that I know something about this language is health and fitness. I know a little bit about that, but there is an ass trick to this category and I'm going to tell you why in a bit. E business and marketing is also another another area that's a lot of fun to promote. Now, when it comes to health and fitness, this is a good niche to promote. But the problem is if you're promoting on Facebook, Facebook is not a huge fan of Health and fitness. That's because people are making claims the vendor is going to be making claims. The landing page is going to be making all of these outrageous claims, not lose 30 pounds in two days or get a 6 pack by tomorrow. And all these things on Facebook does not like that. That's actually one of their kind of prohibited. Things in their ad policy. So if I were you I would not really touch health and fitness and I would only stick to kind of safe offers now self help. I would consider a fairly good offer to promote e-commerce. Ecom products are good offers to promote you know. Obviously cooking food and wine that there is some physical products they're selling. That's a safe offer to promote on Facebook. For this example, we're going to stick to self help and I'm going to show you a good offer that I've had success with, so we're going to click on that wing scroll a little bit down. And one offer that I really like and I had decent success promoting on Bing Ads was text chemistry and so this is an offer that's targeted at women and this is an offer where you're essentially, you know here helping women understand why guys are not, you know, replying to their texts or the right way to take. Sky's the right ways to communicate. And here's what it says. The massive new women's dating offer blowing up the CB marketplace. Innovative via cell. That's a video sales. Landing page plus fresh texting angle. Some of the highest call trafficky pieces are renovating the affiliates already earning over 100,000 per month. Email us for higher commissions so there's a couple of stats here and these are ClickBank stats that you should definitely look at and the first important stat is that average percent of sale and this is 75% and this means that you was in the Philly. They're going to be 7 getting 75% of each sale and that's kind of typical. You know there are some offers 50% some of receiving 9095%. So you are going to be getting 75% and the vendor is going to be getting 25%, so that's a good offer. Average dollar per cell is 4460, which is also really good. Average rebuild total is 107 seventeen and so there's a lot of you know it's a solid offer and also the gravity is 107.54. And what this means is that a gravity is essentially a. Basically it's a number that specifies how many affiliates are promoting that offer and have been successful in the past 8 to 12 weeks. So typically anything above 20 is is a good offer. Anything above 100 means it's a fairly competitive over and so this is an offer that obviously pretty successful. It has been like this for awhile now because I have been monitoring the software for a while at least six months it has been in the hundreds or above 90 above 80, so this is an offer that people are making money with, so this is good news for us. So what you got to do is click promote. We're going to click on promote were gonna enter our. You know tracking ID here. Click on generate hop links were going to take this hop link. Copy and paste this because we're going to need this later. We're going to copy and paste this hop link. Close this page and the next thing that we want to do is we want to create the landing page right? We're going to pick an offer. Create the landing page, setup tracking and then last but not least is set up Facebook apps on the on the next stage is we're going to create the landing page now. I already actually went ahead and creating a landing page. I'm using this landing page for another a couple of other campaigns, so I just wanted to save you some time and honestly, you know creating a landing page is very simple. I have another video on the topic. That you can find in the in the affiliate marketing playlist. So that is fairly simple to do I have a pretty nice nice landing page that I took a lot of information from. You know the official landing page and so I created my own and I really like this landing page that has been doing really well for Bing Ads and I and I assume it's going to be doing really well for Facebook as well and I always recommend creating a landing page be cause you know you never want to direct link. You know you know Bing as you can kind of get away with it, but on Facebook it's. It's a big no no you you never want to direct link. You want to create a landing page and I can tell you from experience 99% of the time you're going to make more money with the landing page then directly. So we have our landing page. Next thing that we want to do is we want to set up our tracking and we're going to do that in beam up and be mob is actually fairly easy to set up tracking with and that is if you understand the process first thing you have to do is set up four things. That is traffic sources, affiliate networks, landings and offers. And you typically want to set up these first, and so let's go right ahead and do that now. What you do is you click on traffic sources tab and you want to set up our Google Facebook traffic source. Excuse me and we set up this Facebook traffic source here and what you want to do is you want to click on new from template you want to start typing Facebook. You want to click and then click enter. We're not going to do that since I already have this. Next we want to set up a affiliate network. OK, that is. That's going to help us. Track the data that we get from the affiliate network, so it's very important I have to affiliate networks in this particular account, even though I use some other ones that I'm not using Beamer for. But for this example I already set up ClickBank and if you haven't you just click on new from template and you start typing ClickBank. You pick this you you pick OK you can just accept the default, it's not. It's not a big deal, we have that next you want to setup is the landings and make sure your doing this in the in the landings 1st and then the offers. So for landings you want to click on new, we already have this landing page, so we can go and grab the URL for this. Copy and paste this URL. Go back to beam up, enter the URL Here, entered the name and all that and you know save this already. Did this before just to save some time I already have this TC 2 landing and next you want to set up the offer and you click on offer you click on new and then you basically copy and paste. The link that you got from ClickBank, so you would typically copy this base it in the URL field and enter the name. So this would be something like you know whatever you want, TC tax chemistry TC-2. I'm using TC-2. We're going to get out of this. And now I've set up everything. The last step that you have to do is click on campaigns and this is basically a campaign is basically combination of the affiliate network traffic source offers in landings be cause you know you could have different things depending on what you're promoting and that's what a campaign is essentially a combination of all these factors, so already set up a campaign and it's really easy to do. You just click on new, you click, you choose the name we're going to pick TC for text chemistry, traffic source. We're going to pick Facebook. Uh, we're going to use a built in flow and we're going to pick different factors, so I already did this. I'm going to show you what I've configured, so let's go and edit this. Click edit here and I can show you. So for landings were using the only landing page we have an. We're only using the only offer we have now. The beauty of tracking is that you could create multiple landings and multiple offers, and you could split traffic between each of them or have a flow. Words you know cycling traffic so you can test multiple offers and multiple landing pages. And then see what's working and what not, because the tracker is gonna tell you that information so we can cancel this. And once you click cancel what you want to do is click on campaign links and here is very important. There are two links that you should be aware of. The first is the campaign URL we're going to copy this and paste it here and I already have this. I'm just going to override it. And the second one is this click URL and you copy this and we save this here. So the difference between the two is the campaign URL is the first URL. This is the URL that you submitted the traffic source. So when we're going to create the Facebook ads next, we're going to basically input that URL when we're actually creating the ads themselves for the click URL. This is the URL that you put on the landing page that is linked to the actual offer and the reason you do that is because that way you know the tracker can track how many people are actually clicking on the actual link from your landing page, so the offer. So you can actually track OK, you know you're getting a lot of landings on that offer on that landing page. Excuse me, but not a lot of people are clicking, so maybe you have to play with the, you know, tested a couple of different landing pages and play with it. So I already did this step. We don't really need to do this step, so we're going to get out close out, and next thing we're going to go onto our as manager now that we have the campaign URL, we can set up our ads manager correctly and so I'm in my ads manager. Going to start afresh, I'm going to show you the entire campaign structure and all of that. It's fairly simple. The Trick is in the targeting, and we're going to do something interesting targeting. So definitely stay tuned. We're going to click this create button here and we're going to start simple. I'm going to call this TC. I'm going to say campaign Dashti. See I'm going to Scroll down. This is going to be add set dash, TCTC stands for text chemistry and this is AD dash DC. We're going to use a traffic objective. You can use a conversion objective, and that's typically better, but that's a more of an advanced topic. Because you need to actually set up conversion optimization, you have to install the pixel and you basically have to be feeding conversions back to Facebook and you can do that and but it's a more complicated topic. I don't want to spend a lot of time in this video if you are interested in this, definitely check out one of my other videos about Facebook conversion tracking where I go into detail about all this. So we're going to keep this. Auction is the only option we're going to keep this as default. We're going to save to draft, and once we do that, a skeleton this created so we have a campaign. We have the asset and we have the app. So what I want to do now is I want to add edit this ad set an. The first thing that we have to pay attention to is we have the budget $10. I mean it really depends on your own kind of of financial ability shall we say I usually have a $5 add sets a new campaigns. I'd like to start with 10 or 20. We're going to use 10 in this example. Offer the star date. I liked to typically start the next day at midnight. Account time, so we're going to put this. 12:00 AM the following day account time we're going to Scroll down and now we have the targeting and this is where you got to get a little creative. OK, now for the first is the location we are going to be targeting United States, so we're going to remove this. We're going to pick you. Put United States here. Everybody in this location. We're going to put United States. Country region now. Another thing you want to pay attention to is I typically like to pick people who live in this location. I have found I have better results with this because there are also people traveling and then people that are not interested in making a purchase. There may be traveling or they're busy, but I've had better results with people who live in this location. We Scroll down and now we're going to get into age and gender. Now. We don't really know what kind of women, what kind of age range women will respond best to this offer. Now we can take some guesses and all that. But I don't really want to do that. I I really want the system to tell me so we're gonna leave this wire open age 18 to 65 doesn't really matter. Gender is targeted to females going to choose women here. Detailed targeting. We're going to edit this and this is where you have to get creative right? When you have Bing Ads you can just bid on keywords and it's fairly easy. You can look at my Bing Ads case study where I'm bidding on keywords, but when it comes to Facebook, Facebook is very powerful but. It helps if you get creative and this is where you know if you're creative you will have an edge over the competition, so ask you. So what kind of women would be interested in this product? Now this is a product that helps women with relationships. It helps with women who have maybe trouble getting the guy they like, having trouble communicating with guys with guys. Maybe are not responding to their text messages in a timely matter and you know things like that. So the first thing that I'm thinking about is these are going to be women. That are single that women that are not in a happy relationship. But even thinking about that beyond an, this factor is still important beyond is. I'm thinking about women who read certain magazines, magazines that give relationship advice. OK, and in the USA there is a very popular magazine core called Cosmopolitan and this is, you know there's a whole relationship dating section there and so you can put something like this so you can basically input Cosmopolitan Cosmopolitan. And. Let's see. OK, now we have Cosmopolitan magazine here, and if you're not sure you know this is something I knew, this is something I heard about. I obviously haven't read this magazine, but if you're not sure what exactly to do, one thing that really works is basically Googling and saying something like you can go to Google and basically you can say something like magazines for women you know with dating advice. In the US and see if there is a list, typically 10 best dating magazines. OK, so you can come here and you can see. OK. Cosmopolitan is number one. How did I know that? Don't don't ask how I knew that 17 L Women's Health glamour relevant so this is perfect. Marie Claire and this is a starting point, right? So we're going to go back to our ad manager. We have Cosmopolitan. The problem with this interest is that the potential reaches 16,000,000. And when we're doing add sets, I typically like something like 5 million anywhere from one to 5 million, or maybe even a little bit less than a million. So if it's 800,000, that's fine, 1 to 5 million is something that I like to work with, so will need to narrow this down a little bit. So the way to do that is by clicking narrow audience, and we want to think about relationships. So let's put single and see if that gives us something. Let's put OK, so single is a relationship status. Let's see if we can put relationship status. OK, so there you have you have single we can use that. We can also put suggestions and we could put divorced. Separated Weereld complicated. Let's put complicated. Yeah, we already have that and we have 3.2 million at set potential region. This is perfect. This is a perfect size ad said that we can use. This is a really good starting point. And the other thing that I like to recommend is you can keep this on automatic placements, but I really like to start my campaign with only a news feed so I don't want stories. I do not want in stream ads. I do not want search. I do not want absence eyes, I don't. I do not want. In article I only want Facebook newsfeed, so we're going to Instagram. Remove Instagram marketplace video feeds, right column, explore Messenger and all that, and the reason for that is my experience. the Facebook newsfeed has been one of the most profitable placements and so I like to start from there and at this point we have 2.7 million people. So it went down a little bit from I believe something like 5 million or over to 2.7 million. So this is even better. This is a really good ad set and this is going to be perfect for running. Cause I even at this budget you're going to have your going to give Facebook enough room to go out and find these people that are going to be most likely to convert for this offer. So now we've configured the ad set. Next is you want to do the ad itself, so let's go to the ad and this is fairly simple. You need the Facebook page. We've already created a Facebook page we're going to calling relationship therapy, which I think is actually a cool name. Next, we want to create the add an I already I already went to Canva and I actually created this. Add before right, so if you're not familiar, you can just go to Canva. You can say you can create design type Facebook ad. You're going to be given the screen and I have an image that I've found as on the resources page for text chemistry that I think is perfect because the thing about Facebook is they don't really like ads with text on them. They will. They have an algorithm that detects if there is a lot of text. So I believe if it's more than 5015 to 20% of the images text. They're not going to be too happy with it, and they're gonna tell you, and they're going to decrease the reach of the ads you're going to pay more money to reach people, so you don't want you don't want to use an image you don't want to put any text, you just want an image without text. Or maybe something, maybe just one headline or something like that, but this is perfect, so we save this ad really save this ad we can go to our media. We're going to add a media, add an image and already have this image here. We uploaded it, saved it and upload it and then we can play sit here and now we can put some primary text. And this is where you want to kind of think about what do you want to say, and you know you could think about what you want to say and but there are better ways of kind of figuring this out is that you can go to the text chemistry affiliate kind of affiliate center is what it's called and you can look at what they offer you now they are not really giving you. You know Facebook ads that you can run some of feelings, do that, but they're not giving you that. But what they are giving you is. Email swipes OK, and it's kind of similar, right? It's kind of an email that they believe is going to work really well, so let's look at our some email swipes and look at this. Watch this how to video to learn the secret desire, text messages and so suggest this subject lines and we can use these subject lines as the headline for the ad right as the header for the ads so we can use something like this. Uh, the number one texting mistakes women make. Grab his attention with this tax. Control his emotions with your cell phone. So let's we can pick the first one. We can use that we can go back and put this as the primary text here and that's going to appear above the ad. We also have the headline which is going to appear here and then a description which is going to be below. So for the headline you can use something different, right? The primary text is something that grabs the attention of the person and the headline. Could be something else so we can use something like. This will solve all your relationships. With men or something like this, now you never want to when you're creating the ad, you never want to say use EU, EU word and addressing the person directly so you never want to write something like are you having relationship problems? Did the guy just dump you again? There are new guy, just dump you again. You never want to write something like this even though we have some of the targeting. We're trying to figure out. Cause a Facebook doesn't like when you address the you know the audience using EU word or addressing them directly, you want to be in the passive. Passive voice you don't want to be in kind of a direct, confrontational, conversational kind of mode. You want to be very, very in a passive state, so the number one texting mistake women make, so this is passive. It doesn't mean that she is making the woman reading it, it just means that women make general women. This will solve all your relationships with men. This will help. You're really all your relationship with men. Something like that and description you could write. You could have a description, but this is optional. Headline is also option. Now we have a display URL so the website URL is going to be the campaign link that we got from our tracker beam up. So we have that here. Copy and paste that we're going to put this as the website URL OK, and so we have that. There's also a display URL if you want to display your out, but you know this is fine and this is absolutely fine. Call to action. There is multiple culture actions you could pick. Learn more is fine to me. And that's kind of it. That's pretty much it. And now we have the ad. OK, it's very, very simple. Once you have the ad, what you want to do, and this is good practice that has worked for me for a couple of years now. If you want to duplicate this asset four times for a total of five, add sets so we're going to duplicate this ad set. OK, so now we have four more add sets and the reason I did that is because we're going to modify the targeting slightly for each of these assets. So the first ad set which we want to do is we want to be able to differentiate it from the other ad says. And you want to rename it. So remember we were used Cosmopolitan. Cosmopolitan and I guess I can't spell today we're going to spell check It Cosmopolitan so that we know we save this and then we go to the next ad set and we try to find another magazine or another. Similar interests and Facebook makes it really easy. Is that when you Scroll down you basically you have these interests. You basically click on suggestions and so Facebook tells us L and this is the same thing that we had in the other list. Remember that we Googled so we can put L we choose L with Delete Cosmopolitan. And we also copy and paste this. I'm gonna scroll up and we change the name. OK and that's it and we do the same thing with the other assets. We got to our. You know 3rd add set. We click edit. We have Cosmopolitan. We look at suggestions. We pick Glamour magazine and we delete Cosmopolitan. With Big Glamour. And this is 1.5 million people, which is perfect for us, and I'm going to do that for the rest of the access real quick. I like to have at least five add sets. You can have 10 sometimes I do 10 add sets, the more the better. The more testing the better clicker suggestions. We have Vogue magazine we can kill this. Woke and we have about 2 million reach which is perfect. We can go to this headset. Do the same thing real quick. Cosmopolitan suggestions, fashion magazines and Facebook is telling us that these are very similar interests, so will say fashion. Fashion magazine Fashion magazine OK and we have. So this is a very small interest. OK, so we're done here. We put fashion. And now we have 5 add sets with the same ad, and we're pretty much we're pretty much good to go right now. One thing you have to realize is that This Is Us testing right? We are just we are saying that these is going to be a good area for women to find the women. Obviously this is the first thing that came to my mind and you have to be creative with it. Another thing that might work and this is maybe you can create a five more answers or just create five other assets. Is talk shows that women watch and there is a lot of talk shows in the US where women have maybe dating issues right? And you can go on Google on Google and search for these kind of talk shows. Or you can think of some, maybe all pro or shows like that. And this is just another idea. Obviously I'm not the target audience so I don't really know but I know I have some ideas as a marketer, if you you know you have to put yourself into the shoes of this perspective customer, you have to understand what their problems are and you have to kind of understand what kind of shows they may be watching. And so if I was targeting this for Australia, I would know what to do, but for US hours they know what to do more familiar with these magazines unfamiliar with this talk shows. I'm kind of familiar with what kind of stuff that women be reading. Another thing is websites. What kind of websites are women reading? What kind of websites are they watching? What kind of brands are they interacting with? This is a very very big area, right relationship therapy, relationship problems. And there's a lot of things that you can do, and so in terms of this video, this is kind of everything I wanted to show you. And then once you click publish, this is going to go into review and you have to wait a little bit few hours, maybe up to 1224 hours depending on how long you've had your ads account. And after that it's going to go and you're going to start seeing data coming in. You're going to start seeing clicks. You're going to start seeing conversions if you're going to have a convergence, we're going to get that from ClickBank, and you're going to see everything in your beam up tracker as well as in your Facebook ad manager.

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