In this article, I'm going to take you behind the scenes. Kind of how I brainstorm how I taken over, how I think about promoting as somebody who's been doing CPA, an affiliate marketing for many, many years. And throughout this video I'm going to be talking about and kind of showing you little tips and tricks that come into my thought process because I've been seeing a lot of questions on YouTube. Basically a lot of simple questions right? A lot of beginner questions, a lot of people are asking. Very simple questions and you know you shouldn't really need to ask those questions. You should know exactly what those questions are about and the same thing is true for more intermediate questions, and you know some people are asking advanced questions, but for the most part a lot of people are asking very simple questions and by the time you finish the video you're going to have a very, very good understanding of how the whole thing ties together. Because CPA marketing is actually more complicated than affiliate marketing. You have different ways of promoting you have different cost structures. Uh, you have basically different kinds of offers and that makes it a lot more interesting and a lot more fun, at least for me it does. But it also adds a lot of complexity into the mix, and so throughout this video I'm going to show you exactly my thought process. How do I do it from A to B to C to D2Z. You're going to learn the entire process, and so by the end of the video you're going to have a lot of things. Should be clear to you and you're going to have a lot less questions that a lot less confusion then you had before, hopefully. OK, so the first thing that you do right when you're just starting out, you have to ask yourself. What is going on in the world and what kind of offer do you want to promote? So I typically kind of categorize these offers into three categories. OK, the first is this Evergreen offers right? And then Evergreen offer is an offer that's always gonna sell. There's always demand for it. Regardless if we're promoting in December or July in March or October. There's always going to be demand for it. It's not a seasonal over. OK, so an example of an Evergreen offer would be something like a health offer. People always want to stay healthy. Another offer is make money online. People always wanna make money online and maybe another category just to kind of throw it in. There is relationships. People always want to work on their self improvement. An relationship right? And this is kind of like one of the three areas that really a lot of people refer to and these are, well health an relationships and these are Evergreen right there. Always going to be in fashion there. All people always going to be having problems with them. They're always going to be looking for solutions and that's the first category, OK? The second category is the so called seasonal offers. Right and seasonal offers. Typically they do better in certain parts of the year than in other parts of the year, so this could be an offer. Does doing really well, let's say in the months leading to the holiday's right to the December end of year Holidays, but then it has no use in the middle of the summer. Another example could be an offer that's doing really well in the summer, but it's really not doing. You know, it doesn't really sell that well in the winter. And there are offers like that as well. Also exist in Max bounty that you have to be aware of. And last but not least, we have these so-called trending offers and these are basically offers that come as the response of a certain external event or an external shock. So for instance, the time that we are living right now right? The current situation there is a lot of trending offers, right offers? That would not be really a selling as much would not be as trending as exciting if we weren't really living. Under the situation that we have now, OK, and so if you have one to get, any ideas actually made a video about it, you have to check out a couple of science right? One of my favorite sites is Google trends and you can basically get some ideas here. You can type a term you can. Basically there are two ways to look at it right? One is discovery where you're basically looking at what's happening. Another way is validation. So I can type something like home gym and I'm going to see. OK. How's home gym right? Are people looking for it? Is it? Is it you know normal relative to how it's always been? And as you can see, there is an insane demand for home gym. A lot of people and that is that should be of no surprise too, because that's kind of as a result of the current situation. And so this is a site I use all the time. Another one I really like is hacker news. This is basically a user submitted site where people basically enter different content URLs on people upload right? So this is a tad kind of leaning side, but still you're going to find a lot of interesting articles. That you know this is something you should be paying for a special paying attention to, especially if there is a lot of points. So anything above like you know, 203 hundred points, sometimes even 1000. Uh, that means it's a trending topic. Really, that's kind of the way to look at, and this is many other sites. That you're going to find, but that's kind of how you find this trending offers. And when we are undergoing a time, you really want to be focusing on trending offers. Because there's an insane amount of demand for these offers as compared to other offers you mean. You could still promote the other offers if you want, but you know, in my opinion there's a lot of money to be made in these trending offers. OK, and that's kind of the first thing that you have to understand. The second thing you have to understand about CPA marketing is basically the CPA rate and what I mean by that is you really need to understand how the offer works, and I typically so I'm going to simplify it for you right now is when I look at offers I typically look. I typically categorized them into categories just roughly right. You can do a lot. You can go a lot further than me, and that's absolutely fine. But what I'm looking for is offers that are like less than $7.00 and offers that are more than $7.00 OK. And So what I mean by that is that offers that are less than $7.00. These are dip your CPA marketing offers. In a way, because they're basically paying you for action, so somebody submit some piece of information is basically these lead offers. Somebody goes out and they fill out a form. They leave their contact information, their phone number, their zip code, things like that, and they're basically, you know, when you're getting a Commission for that. And these are the kind of overs. So if I do work from home in Max Bounty and I see these offers right, one 6180 one, 6160 all of these we have this offer this black sheep or 520? That's a completely different offer. That's not a lead offer. They need a deposit. This is a different offer and then we have two offers. 950 right? And these offers. Probably it's a little bit more than only they probably need to sign up. Maybe leave a credit card. And so when you're starting out right, you have to understand that it's completely different. Two types of offers. The way you promote them is completely different. The way you think about them is completely different. The way you create the finals and the structure and everything is completely different. I'm going to go into greater detail. I'm going to show you exactly what I mean, but that is something you have to understand because. Let's say I want to promote work from home. This is a great time to promote these offers. I've made a bunch of videos on this. At the moment, the moment I type it in, I immediately see those two kinds of offers. I have these. You know, these really small payout and I have this this 520 lead and I'm not going to be promoting this 520 as well as some of these smaller. I'm not even going to be promoting the software at all right? I mean it's a completely different offer. And so I'm looking at these offers. I'm looking at offers that are. Less than 7. Maybe even less than 10. I'll have to look at these and that is because these kinds of office I can just create a simple site and then something like this. And then you know promote this site. You know an unlimited number of ways. There's unlimited number of ways. So we have this side 10 best size to find gig jobs. This is a little bit different. But you know this is pretty much the same niche. This is work from home, so this article could have been called, you know, tops and work from home ideas or something like that. And then I can basically list. You know I could talk about it. I could talk about the content and then I can basically talk when I list them. I could basically have my affiliate link and I really cannot do that for this high paying offers because the what works for these smaller payout offers is not going to work for this and vice versa, and so I don't want to go into greater detail about how you promote each one. But that is something you have to understand because if I did work from home and I immediately so like $100 hundred dollar $50, I would not be able to promote it using the method that I'm thinking right? But the fact that I see these? Uh, you know this kind of low payout over I offers. I immediately know that I have ways of promoting them that I can start putting into action right now, and that is something you have to understand. Now if you go into different categories. Let's go, let's say we go into e-commerce, you're not going to see this low payout offers. You're going to see a lot of different offers. You're going to see offers at least $40 fifty dollars. Things like that. So take a look if you're going to be hard pressed to find offers that pay a dollar $2, so there's a 165 per League. Arpi rewards right? And the thing about Max bounty right where in e-commerce? But it's it's some kind of AARP rewards. I don't think this is an E comras offer. Write an so that's another thing about Max bonded. They're kind of all over the place and so so you know, regardless of what you type it, and regardless of the category you go into, the best way to usually judges the CPA rate right followed the money. You guys know that saying follow the money. And so I'm basically looking at the CPA right? And I'm thinking to myself. Oh OK, there are $50 fifty five I have to do it completely different. And I'm going to tell you in a minute what the thought process is. Alright guys, the next thing you want to think about is your traffic source. There are two kinds of traffic sources you either pay for it or it's free traffic source. That's really what it comes down to, and that's be cause you know, paying right. You pay for something. You're basically buying advertising, and you can get the traffic on demand. So there's the Big Three. Plus there's a whole array of other size. The Big Three are being Google and Facebook, but there's all kinds of other size, but that's kind of the main ones. And so Bing and Google Bing is is pretty much search marketing. Google has a lot of things right. It has YouTube. It has display advertising. It also has search marketing. There's different ways, so you can advertise inside Gmail in all kinds of different ways. And then we have Facebook which is also very similar. But when people think about Facebook, they typically think about the news feed. You can put a video ad, you can put a text that you could put an image at whatever you want, and so these are page traffic sources. OK, and it's very important. It's not just you know it's not as simple as a difference between paid and free. You know, the moment you realize? OK, I want to do paid. Your whole family was going to be different. Or if you want to do free whole funnel is going to be different right? And then when it comes to free we're talking about organic traffic. Or an email right? Maybe you have an email or you have organic traffic, typically free all their kind of two kinds of free right free might be something that you've built free. Could be something where you're going out to communities an looking for these people, but you're doing it. You're doing the work yourself. Both of these examples are free, and so when you're thinking about. Paid or free right? You have to be thinking about the funnel that you're building. And So what I mean by that is I have here a diagram, right how things work and so we have Facebook and CPA marketing and so, for instance, let's say you want to advertise on Facebook. You cannot really direct link anymore. This this method used to work maybe a year ago. Couple of years ago, etc. Said it doesn't really work as well right now. This is not something I recommend, and I've made numerous videos about that and what I'm trying to get at is that if you want to go to pay drought, your need to, you're gonna typically need to create a funnel. You're going to need to create some kind of content. You won't be able to direct link, but if you're going on the free method right, you can directly call you want. You could. Basically you can do something like. You're going to have a site, and you can. Basically you know you're linking to the underside or you can go on forums and you can basically send your links if you're doing the free method you can direct link all you want, you could send them to your offer if you want. It's probably not the best way of doing it or a lot of other more kind of sophisticated and better ways, but it certainly works right, and so that's kind of what you have to be thinking about. On refutable pay traffic sources, the top three and maybe even quarter if you include quarren there and kind of the bigger ones. Maybe Yahoo. You know I don't know if Yahoo sells us, but if you were advertising on Yahoo, you're gonna need to build the funnel and so when you're thinking about a funnel there are two kinds of fun. Alright funnels. There's. There's kind of a web funnel. And what I mean by this is, we have Facebook, Facebook, ad informational content. This is your site. The ad is on Facebook. This is your right. So it could be a site like I showed you a second ago. And then we have a Cpl landing page. This is your own landing page and then you re directing. Or maybe you're just redirecting directly to the landing page. Maybe have informational content, Anna landing page or just informational content and you can also do email right? So you can have a web funnel in an email funnel right? So what I mean is that you can capture emails and then do marketing. You could do this in parallel right? You can do this and this. Or you can do one or the other right? You can just catch your emails and do email marketing. Or you can you can do this web final right? So you have these combinations. You could do both. Or you could do one of the other so that kind of three ways of doing it right now actually made a video when it comes to Facebook how to do it correctly on Facebook. All right, so that is kind of what you have to be thinking about. Free and paid is different. Alot of people think OK pay disease. I just paid money and I get traffic. No it's not be cause you still have to create all of this otherwise you know it's just they're not going to approve your ad or the account might be banned and things like that and that's when I'm talking about these reputable traffic sources. Obviously there are all kinds of paid less quality traffic sources. Maybe push traffic pop traffic. Etc etc. And we're not really discussing that here. You can probably create all kinds of links on them. You know, I don't know what their rules and regulations are, but if you want to advertise on really high quality platforms, you're going to need to create a lot of these content. And that is kind of how you do it. The next step is really promoting the offer. And there's a lot of interesting things that you have to understand as well. When you're actually going on Max bound, and let's say you're going an offer. So let's say we want to promote, let's say, the work from home. I do that and we're gonna delete this. We're going to do all categories. Let's say I'm browsing around and I find an offer. So let's say I wanted to survey. Voices were home. I immediately see I wanted to work from home niche, icy survey voices work when I opened the landing page. I read the lining page. I want to read what it's about right. I want to. I want to think a little bit. What kind of offer it is what it is all about, survey voices work home 240 per lead. I'm allowed contextual display mobile app. So this is another very important thing. They just don't want. Email incentive incentive should not even be concerned. You were not in sent incentivizing anybody. That is, that is a different method. An typical Max Bounty. 99% of offers don't know loud, and basically this is basically a bribe. You're basically telling somebody, hey, you know, do this action and I'm going to give you something. I'm going to give you a cookie or I'm going to give you something right. I don't recommend it right? Email you know they don't want email right? And so they want everything else. That's the first thing. And let's say I want to promote the software. I basically read a little bit about it. I understand what I'm gonna do. I'm gonna go out and create a size something like this and I'm going to link to it right? So I go build my tracking link right? I basically it's going to be contextual. I do wrong. I pick my landing page and I have my Lincoln. I'm gonna go build the side like this one and then I'm going to be basically talking about OK, you know. Survey survey voices. What is it called? Survey survey voices is, you know take service get paid. I'm going to basically rephrase, paraphrase this paragraph when I'm describing it right, because this is a description. You can make up to $350.00 a week completing service. All you do is instantly qualified. The view, exclusive offers etc etc right? And so I'm going to. I'm going to post it and then I'm going to start tracking it right. I might use a tracker. I have a great video on using the beam up tracker. They have a free plan so you can look up that video. It's a great video, but this is very important. Guys you have to understand this. I see a lot of questions right. If you're sending links and people are clicking right, but you're not getting the leads right? Let's say you have you even have aligning vision between. And you're collecting emails. This is something I should have mentioned when we talked about this process. We have the email capture and things like that. And let's say you're capturing emails and you'll see that the emails are coming through, but you are not getting the leads right? And let's say it's 240 per lead. Maybe you sent like you know, I don't know like 20 clicks or 10 or 30 clicks and you have not made anything or your conversion is really bad. You should be seeing conversion rates like 33% right for CPA offers. I'm not talking about, you know. Purchasing right if they have to submit a lead, you should be seeing something like 30 to 40%, maybe even 50% right? If you're seeing conversion rates are like 5%, either you're targeting is off. If you're buying traffic or something else is off. If you're getting free traffic, you should see you should be seeing very good conversions. Another reason you might be seeing bad conversions is that there probably could be maybe skimming traffic right there. Shaving your leads right, and in that case, what you need to do is you need to move to another to another offer. In the same vertical. So for instance, this says survey voices work from home and what you want to do is you want to open the software and click on USA and then you can get similar offers. This is a survey you're going to get similar offers and what you want to do is you want to basically try another offer. Same same vertical, same kind of targeting. Similarly right maybe a little bit more right. Don't go to $10 per lead and then compare with an offer that pays 2 down 2 and 250 per lead because they require different information. You want to compare apples to apples. Not apples to oranges. And then you basically go to another over and you try that. And that's how we do it. Do not send like 50 clicks or 30 clicks or however you need. Don't spend like you know if you're buying traffic right and this is 240 per lead you know don't spend like you know, ten $20 right 10 times the CPA rate and without seeing any conversion you should be having enough 3040 to 50% conversion on average right? Depending on the offering depending on the traffic source. If you're doing Facebook you should be seeing around 50% conversion typically and so that is another thing. So if it doesn't work, go find another offer in the same vertical. Email your account manager, asked them. There could be very similar offers, but one is converting at 5060% and another one is converting at like 5% right? Email your am but typically just go to another offer, move on right. Don't get married to an offer right? That's going to be kind of my best advice to you and that is kind of how you do it. You want to test offers and you want to see 50%. Obviously, capturing emails is good advice if you don't want to capture emails then you know you could send them directly, but that way you have no idea of knowing. If these are real people. Because if you have a you know 6070% opt in rate, meaning people sign up. So for instance, in this diagram. You're sending them and you're getting your have the information content. Whatever you're getting like 6070% capture, which is not bad. This is a free offer right there. Getting this is free offer. They're not buying anything, they're just getting. This is absolutely free offer. It's absolutely normal to see, like 6060 to 50%, fifty to 60% conversion rate if you're not seeing that. You sing like 10%. It's it's very weak. Then something is wrong. You should go to another offer and then another case scenario. Trying a bunch of we just go to another network. Maybe there's something wrong with those offers on Max bounty or something else. Just go to another network and that is kind of how you do it right? And then you test. It's all about testing, but in order to be successful you know you can have the best testing methodology in the world, but if you pick the wrong offer it doesn't matter right? So that is kind of what I wanted to talk about. I just wanted to give you a quick overview right from. A to B, to C to DZ right all the way throughout the end. I don't want to have. I don't want you guys to ask very simple questions. I mean you know you're free to ask what you want and I'm going to help you if I can, but I just wanted to at least help. At least the majority of you that have these questions so that you can go on and start testing and Start learning more and start gaining more and more experience.