CPA Marketing with Google Ads (2020)

CPA Marketing with Google Ads (2020)

In this article, we're going to be talking about setting up a MaxBounty campaign with Google ads. And so we're going to learn how to use Google ads and how does it work and why should you vision Google ads? Picking a MaxBounty campaign? Building the landing page. How to configure the tracker for it. We're going to be using the beam up tracker. How to configure the actual Google ads, campaigns, AdWords ads, keywords, and some of the other things that you need to know. And much much more. So why should we be using Google ads? High quality of buyer intent traffic, so buyer intent traffic means that these people are actually in one of the final stages before purchasing something, so it's not somebody who's looking to get more information who is just window shopping or just researching something we can actually target by your intent keywords there also not as strict as Facebook and other platforms. With Facebook you have to be very, very careful about what kind of things you promote. Because they will just outright ban your account and then you're pretty much screwed. Google doesn't do that. They may disapprove of your ad and then you can contact somebody in customer service. I've had that happen to me and actually talk to a real human and they solve the issue and the problem was solved. They're easy to get started and track campaign status so they have an entire, you know, kind of dashboard where you can check everything what's going on, how your campaign is going, which keywords are being searched, which keywords are being clicked, an even conversions. If you have that set up and we're going to get to that a bit later, and you can also optimize it for any event that you want, and this is kind of similar to Facebook ads where you have optimization, you know, campaign up the optimization an where you can optimize for. If you have a Shopify store or for instance you can optimize for purchases at the cards, and if you have if you're promoting different offers, you can also optimize for links and things like that. And the same thing can be done with Google ads, so it's very very powerful this way. So the first thing we're going to do is we are going to be picking the offer and then creating the landing page. Then we're going to be setting up the tracker and then setting up Google ads. Alright guys, so let's jump into this and start working. So while I was browsing around I really saw this really interesting offer and this is envato elements which basically is a set of templates and kind of fonts and you know it's a lot of elements for building a website right? They have templates, themes, plugins, basically enhancements. For a website, whether you have a WordPress website or just a regular custom design website. Now if you've seen any of my previous videos, you probably see me mention this offer a couple times already and the truth is I really like the software and one of the reasons I like this offer is a very direct offer, right? They know what they're getting. It's a product, right? So it's really good for designers for developers, so it's very easy to find people that this could be good for. Another reason I like this offer is that they give you. Something called a kind of affiliate network publisher toolkit. So when you load up this link you can. Basically you can basically get some information. Actually have this open right here and so you have a lot of these kind of things right. They give you swipe copy and emails banners, increase revenue for WordPress. They give you some advice so they give you a lot of good things and if you're not familiar anvato is actually a pretty well known and established company, right? They have alot they've been around for awhile and they have a lot of quality product so. I was I was attracted to the soul for for the following reasons, and I opened the swipe copy and immediately I see like some copywriting text that we can use on the landing page. So this is very, very helpful to us. Social media, Facebook posts and tweets. How you can promote it. YouTube description. How you can promote it there. So not a lot of offers do this, so this is one of the things that led me to it. And plus I was already familiar with Envato and what they do because I built a lot of WordPress sites and do a lot of marketing and so I was already familiar with this so. You know now that I'm familiar with in that that I was familiar with it. I don't really need to spend a lot of time wondering, will it sell? Will it not sell? I knew it would sell an, so I was pretty sure I will be able to market it, or at least try to market it. And so I basically wanted this offer. Then I went to. Basically I open this package. I looked at it, I opened the PDF I downloaded. There's a lot of banners and things like that, and then the next thing I went and I started building a landing page. OK, and in order to you to save a lot of time, we're not going to build this lining, but I just showed you that already built a landing page and what I did I used one of the templates that I have with my WordPress tool and I essentially change the text. So this is a very simple landing page. Let me show you what it looks like. And what I did is I basically put in the kind of this this header here that was provided by invited. So invite already provided me this header, let me let me find it yet right here. So once we open this PDF we have this unlimited downloads. Subscribe to Nevada. One subscription is only need and I'm assuming the reason they're telling us this is becauses probably converting very well, right? They're not going to tell us stuff that's poorly converting, so I'm assuming this is converting. And at least this is something to get started, and we can always end a be tested an see if other things convert as well, and so this is what I started with and I went ahead and created a very very quick landing page. We have this header that they showed us we have one subscription as well and it's a very powerful kind of copywriting. There are some elements here you can download it now and that links to the offer leading companies using invited I base. This is from the landing page, obviously. You would want to change this because this is not applicable to involve itself. We will pro well. Maybe put some other companies using enviar here why she was involved elements, and then I basically change this. The fastest way to build a website with envato elements, you don't need to worry about obtaining the content because not you now have access to an entire Library of amazing content you can use. So this is one benefit. There's a couple of other benefits that you can put. You can even put some testimonials that inverter provides or maybe even go to invite a website. I've seen one of their landing pages. With testimonials that you can use, don't hesitate. Get started with in water element, so this is a very very simple landing page, right? It's not a very complicated landing page, and of course when you have this offer they already. It's already linking to a landing page, right? So you have a landing page right here. Now, as you know, I probably mentioned this a lot in the videos. I don't really like linking directly to a offer. I always like to create my own landing page because 99% of the time is going to convert much, much better. Than linking to an offer directly, and Furthermore Google doesn't really like when you link directly like Bing is OK with it, but Google ads they frown upon it in Facebook doesn't like it at all, and so it's always a good idea to create a landing page and it took me about 15 minutes to create this landing page and you can create a couple of these changes on fonts, colors, templates, things like that so you can have a couple of landing pages for split testing. OK, so now that we have a landing page, we got this landing page. I use some of this stuff here. The next thing that I did. Is I went to my tracker. Right now I'm using a beam up tracker that is a great tracker and it's very similar to volume and pretty much all of these affiliate trackers. They all work very, very similar. Click magic. It works very very similar so don't get hung up into the details, because if you figure out how to use one of these trackers you pretty much know how to use the mall and So what. I did hear the way you set up a tracker is you first set up our traffic sources right? So already so you go to traffic sources. And you first configure that so you have Google Adwords, Facebook, YouTube, Bing. I already have Google Adwords so already set it up if you want to set it up yourself, you go to new from template, click on that and basically time Google Adwords and you choose this. Next we set up affiliate networks. I already have ClickBank and MaxBounty but if you don't you go from new from template. Click on that and then type whatever you want to set up. In this case we're using MaxBounty so that's what I'm going to use. I got MaxBounty set up next. We set up the landing pages. This is where you know the next logical step is when they click on our traffic source and then they go to the landing page and I have a bunch of landing pages here and what I have is already set up this in viral landing page and the way you do it is basically click new, type the name. In this case it would be in viral and then tried the URL of the landing page that we have. You can also pick the country that you want, but that's strictly for reportes purposes. You can leave it as global or United States. I will be only using United States traffic for now. In one of the initial campaign stages. If it works well, I will expand it to more English speaking tier one countries, so we have that set up on the next is the offers we click on offers, click knew and then you can set up the offer. So this is the offer that we have on MaxBounty an in order to get the URL. So what I do is I built, I click build the tracking link, I click that, I click search, I click roll link and now I have a link right here. I copy I copy that. I go back to my B mob tracker and I pasted in here as the euro because this is where it's going to redirect to the offer. Now I already went ahead and created the software here, so just to save us sometime we can go and edit this and I can show you and I already have the link. I have. The name is global. We conclude because keep it as global or rename it to United States. We can save this and now we have an offer for United States and so we have this offer. So now we have four things that we need to initially do. Traffic sources, affiliate networks, landings and offers. These are the four elements that usually create for each campaign. Be cause you know. Campaign is basically a combination of this form. You also have flows, but I typically just use built in flows and I'll show you what I mean. The next thing you do is you go to campaigns and you create a new campaign. So I already created this campaign, but if you don't have it yet, you click on this new button. You enter the name I do in Varro. And basically I pick the traffic source and we're using Google AdWords and then I go and build it built in my flow here. So I'll show you the flows that I created because the campaign is basically traffic source on one hand and a different flows basically the landing pages and offers how they interact where the user goes. The percentage of you know the split traffic we're splitting between each of the landing pages. So let me show you the campaign that I created. We were going to go and edit this campaign. And so, as you can see, it's cold and viral. Google Adwords is the traffic source we we can make it. United States is I'm only using United States. Everything else is kept default values destination is built inflow. Now you can create a custom flow but that's you know if you want to do that. If you want to reuse that flow for other things for other campaigns maybe I have it saved, but I typically build building flow. It takes me like 1 second, one minute or so just to create it. So we have the path we're going to be using landing pages now. Choose to use it. You can choose not use it. We are using landing pages. I already have a landing page here. Next are the offers. We basically have an offer here. One offer one landing page and that's all we have an obviously 100% of the traffic is going to go to that lining page and 100% of the traffic is going to go is going to follow up to that offer. We're going to get out and now we have a campaign. So now that you have a campaign you can click on this button here campaign links and you essentially have various URLs right? So we have the test URL for testing. And then we have the campaign URL for the actual live URL and then so we also have the click URL and the multi click offer URL. And so we're going to be using these two links. This campaign URL and the click URL not the click URL. We can use it already right? That basically goes for these buttons here. Uh, the buttons on the landing page and I already went ahead and set it up, so this is already has it right? So we added This page and we click on download. Now you will see that I already have this configured here which I got from the beam up campaign links, settings and all that. So if we Scroll down I did the same thing for that. So we already have the link URL for that. So when they click when the user goes from Google as they land on this landing page to click there going to be redirected to the first. Campaign and the reason we're not linking directly to the campaign is that you know this is to make it flexible, right? Because right now we are using, we have one offer. But let's say we want to create two more offers and split 33 percent 3333. If we decide to do that, then we don't really need to change links and all that the link is going to stay the same. All we need to do is create three different offers. So the whole purpose is to make it super flexible, right? We have a link that really doesn't need to be changed unless you stop using beam up tracker. Then you have to change the link obviously, and so we have that. Now we have it all set up. We have the link. Now when you click on the campaign links, you're going to be. You also have this campaign year. All this is the initial URL that you give to your traffic source. Write a lot of people are confused whether it use the click URL or the campaign. You're also the campaign URL goes to the traffic source. This is what people click on and this is the initial kind of URL. And the reason that is is that you see there are all of these like parameters and variables and when you give it to Google. Google is actually going to replace these variables with the proper keyword, the placement, the ad position, all of that. So when you are actually looking at your stats later on, you have some sales and Whatnot, you're actually going to be able to see which keywords resulted in that sales or which ad position your campaign name, the place ID, all of these variables you're going to be able to know right back, whether these specific keywords, these specific positions, these specific AdWords and campaign names. Resulted in the specific sale, so we're going to close this. So now we have the tracker fully configured. We have the link. We have the campaign URL and that is the link that we need to use in Google ads. So now we're going to go into my Google add screen and Google ads. If you have an users is really great. It's very intuitive, very easy to use and on the left hand side we have types of campaigns. We have search campaigns in video campaigns because if you want to run YouTube ads you basically create a video campaign and I will make a future video about that because it's very very powerful. But for this case we're just having search campaigns. Now I have a bunch of campaigns here for a bunch of other products and things like that. I also created an invite research campaign and but I'm going to walk you through it. I'm going to walk with you through entire process, so if I click on that campaign, I basically have one ad group. Called WordPress and inside that ad group I have a bunch of keywords. OK, I have a bunch of keywords and what I basically use, so I'm going to show you let's create a new campaign just so that I can show you the process again. So if we go to the overview here and now, what we can do is we can create a brand new campaign so we can click this button and it's going to basically load us to a new campaign screen so I can walk with you through the entire process and explain to you how things work. Now when you start creating a campaign you have sales leads, website traffic, product consideration. These are basically like templates. These are goals. Now obviously we want sales right? We want to sell that product, but the problem with sales is that Google does not know if we sell anything. Google needs to know that we're actually selling because we need to send that event back to Google. But you know this is our flow right here and the problem with affiliate marketing is that you know there is very hard for us to know if we sell right? We need to feed that data back to Google. And while the tracker feeds that data back to us. It doesn't feed it back to Google. There needs to be a couple of work arounds to do that, so it's a little complicated. In order to get that data. So we cannot really optimize for Purchas Becausr, we don't have access to that. Thank you page. Now, what we can optimize, and this is like advance tab is for this. Click to the offer page. I also talk about this method in one of the Facebook videos, so if you see a video on Facebook conversion optimization, you're going to learn about this method is one. This is the same thing with Google. Is that in order to use the sales? Method we need to basically feed that data back to Google and we can't do that be cause you know the sales. Take the purchases take place on a third party website. So we're just going to keep it simple. We're going to create a website traffic campaign so we click on this. We're going to pick search. OK, we're going to and this is, you know, our website. I'm just going to put in a website that I use. We're going to click on continue. And the campaign name. So let's call it in Var O2 and maybe invite research two or something like this. Now this is very, very important. The next you have this network section and you always want to Unselect Google display ads network because this is no longer this is no longer search anymore. You only wanted to be displayed on search network and search partners. This is now a display network, so it's going to be displayed on sites that are relevant that Google believes are relevant. So this is no longer search traffic. People are searching for this is the size of Google believes are relevant, so I never choose this BIH cause in my experience it just wastes money locations we pick United States next week, pick English. We already have English here audiences. Now this is a lot about it. You know this is a specific audiences and these are things like you know look alike audience like you have on Facebook and things like that. We don't have any other audience. We're not. We're not going to be picking any of this right. We're going to be focusing on. The words right. We don't really care who is searching and all that. We only care about keyboards right now we put in our daily budget, put put $220 per day if you want. And here this is where the building takes place. Now when you think about Google Adwords, you immediately think about clicks, right? You're buying your bidding per clicks, but you can also be done conversions. You can also be done conversion value, an impressions, right? We don't care about that because impressions are something different. We just impressions is where your bidding just to have that ad shown. Clicks is where you are bidding for people to click on impressions is where you're just you're bidding. Regardless, if somebody clicks or not. We're not doing that and conversions. We cannot optimize for conversions because we have no way of sending those events back in one of the other videos I'm going to do in advanced tutorial where I'm going to show you a work around for doing that for affiliate marketing, but right now we cannot do that so we can bid for conversions. We can bid for conversion value, so once we know what is that value that's important to us so. Let's say you know it costs us X amount of money to have a conversion and we can bid for that value. This is like advanced stuff and very interesting. So we can. Basically I'm going to choose clicks here just to keep it simple and we're going to Scroll down. And here is where you have various extensions now. Whatever extensions, extensions or something that show up in search results, right? So this is you have your search snippet. You have your headline. You have your description. You have something else. And then you might have some other benefits. Or you might have a phone number. That they could call it business is anything that's beyond you know, the basic stuff, the headline and the description and the link right. These are standard, but then you have extra and these are, you know you have cycling extensions. Call out extensions, call extensions. So for instance the cycling extension is add additional links to your ad call out this add more business information to your ad call extension is at the phone number and there's other add extensions were not going to be using extensions. In this video I might make another video. I don't want to make it too complicated. I just want to. Keep moving and what we do is we click save and continue and now in this part we can finally start creating our ad groups. Now the way you should think about an ad group is it groups different ads meaning that and in each and it groups different keywords. So think about an ad group as linked to a landing page. So if you have let's say 1 landing page that says hey guys create websites faster speed is very important. You can target different keywords for that landing page to sell this offer. Another one could be about saving time. Another one could be about unlimited unlimited elements that you could use a different benefits are different. You know unique value propositions that you can use, and these are different ad groups. We only going to keep it simple. We're just going to create one ad group. And just for this example, so I'm just going to call it a WordPress because we're going to be targeting WordPress users for this ad group. OK, now we need to enter paste your keywords one word or phrase per line. So in order to create. Keywords I basically want to a tool called AdWords keyword generator and there's a lot of tools that do this and basically it's very easily it's a good tool to basically create groups of keywords very very quickly and so the way I like to do it is I have my group AB&CD. You could have four groups. Up to four groups and what I did is in Group AI, put WordPress on website becausr these you know this product are designed for WordPress size or regular websites and then I put themes, plugins templates. I can also put fonts. I can also you know I could put something else. Obviously other other elements and what I have is WordPress website, here themes, plugins, templates on fonts here and the way I like to do it is I like to create a modified broad match. Exact match, So what is a modified broad match? So let's go and generate this. It already generated and we can copy this and I'm going to explain to you what a modified and what are these. You know, search, search match types are and so when you have a word with the plus sign in the beginning, that means that that word needs to show up. OK, this is still a broad match, meaning like the exact key phrase May it is going to include these two words, but it may have other words in there as well. But I tell Google that only show my ad when these two words are included. They could be included in any order, but they must be included. OK, now you can have other words. You can have a whole sentence, whatever it is, but I want these two words to be included. The next is in exact match when you have two brackets, that's an exact match. That just means I only want to be show my ad when you show this to matches. When you only these two words in this order are displayed. There's also something called the phrase match, which is something like this. And that's basically when these two words are included in the in the in the, in the in the query right when they are included in the query and the query might have something else. OK, so it's kind of in between broad match and you know exact match. I don't really use this. I suppose you can use it, but what I'd like to do is I like to basically use a modified broad match and an exact match, and then I can basically assign different budgets. So this keyword. So like I could say $1, or like you know, $0.85. For the modified broad match and for the exact match, I like to have it a little bit higher than that. OK, because you never want to use. The thing is, you never want to do something like this, because that's going to. Not only is it going to match basically website fonts, but Google is also going to this. You know, it might replace website with a similar term, right? It's too broad and you might actually have things that you might be matching for things that you don't want to be matching for us, so you never want to be doing that. But uh, modified broad match gives us enough flexibility. So that we can still match for more, bigger, more specific or more general terms, but it's it. Make sure that we have both of these there now. This is just a simple a simple list, something very quick just to get you just to show you how it works. We can also create a new ad group for a different kind of facet at different side of the product that we want to promote. Maybe it's some other elements, but for now I have this ad group we're going to click on save and continue and now we have to create the ad and now I have this URL here an so too in order to create the ad right you have to fill out the headline headline two and all that. So what you can do is you can basically go back to our swipe file and you can use something like this unlimited download. You can basically do this now. We cannot copy and paste this. But you can basically something like unlimited download, 600,000 templates, fonts, photos. So I went ahead and basically created all the ads for us and now I'm back in the campaign screen just to keep it very quick and what I have is an ad here and we can actually edit this ad and I can show you what it looks like and it basically it has a headline here. Download now. Download all the content you want and we have a simple add here. Now of course you can also create extensions. You can create other things you have add euro options and this is where you put the tracking template OK? And the tracking template is what we got back from Bima, right? So we can go back to beam up. We can grab this. We can click on our campaign link copy copy this campaign URL, go back and paste it here, OK. And we also need to add the parameter URL equals PLP URL because Google is going to complain and that's what we have. So now we have a we can save save ad. And the selling is that we can create more as we know that. And now we have basically a campaign all done, Anne. So when it runs it's going to be matched for this keywords that we have here. OK, so we have these keywords. We have all this stuff. So basically it's going to magically have a modified broad match that we make sure those two words appeared there. So Google is not going to be changing because broad is very very broad. It may appear it may. Another word may appear. It's very broad and we don't want to go that broad right? And on the other hand, we want you know website template we want we want to match for you want to be broad so that we can match for different queries. But we want to make sure at least we put some constraint. Another thing that you can add that's very important is something called negative keywords. Now negative keywords are basically keywords that you do not want to be matched for. So these things, these are things that could be as free free download. You know coupon or something very. Basically you want to eliminate. All of these people that are just looking for something for free right people that are searching for torrents? Or do you know cracked free fonts or something like that? You don't want to get that kind of traffic so you can click on negative keywords and basically add some of these keywords. Now if you Google for something like a negative keyword list you will have a whole entire list of negative keywords that you cannot. So at this point we have are we have our campaign, we have an Ad Group an so we're pretty much good to go right? The only thing that's left is that I haven't paused right now. But if you you know if you enable it is going to go into review and you know hopefully it's going to be reviewed and you will be able to run it. Of course there are a couple of more things that you can do. You can create other ad groups. You can create more landing pages, you can setup optimization for link click, so at least you're optimizing for people that actually clicking on that button right there. Clicking on that button in order to go to the next page. But that is an advanced topic and that is that is going to be another video where I'm going to talk about basically creating how to optimize for conversions because that is very very powerful. But I want to keep this video nice and short. I want to keep it very brief so that you understand the whole the. Basically the crux of it and then you can kind of add create new ad groups, create new keywords, things like that, but at least you have an idea how things work and so we talked about the Google ads campaign structure, one campaign per product, multiple ad groups per campaign, multiple ads per ad groups. And typically you want one ad group correspond to one landing page and then there are also various extensions and that's kind of what I wanted. Talk about I wanted to give you a brief overview of the power of Google ads, the importance of picking the right MaxBounty offer or ClickBank offer, how to create a landing page very very quickly how to configure the tracker and then how to configure Google Adwords so that you can start displaying these ads and starting to get these clicks and start to see if they are converting and what not. And if you have the proper tracker set up you will be able to see the keywords that are converting everything you know the keywords that are not converting what's converting, what's working, what's not working. And then later on you can do some crazy optimizations in Google ads, but that's a topic for another video, so that's pretty much all I have for you today.

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