CPA Marketing with Google Display Ads

CPA Marketing with Google Display Ads

Today, we're going to be discussing CPA marketing using Google display ads. Now in some of the other videos I already talked about how to market your CPA offers using Facebook ask war as Google search ads as well as YouTube ads, but we haven't really talked about Google display ads. Now I'm sure you've seen those display ads. They're basically the banners that you see all over the Internet on websites, even sometimes on YouTube videos. And that is the Google display ads Google display ads are underrated, but they're also very very powerful and they kind of work like Facebook ads or even like YouTube ads. And so here I am in my MaxBounty account. I basically clicked on search campaigns and I'm looking at campaigns. And the first thing that you want to look at is you want the CPA rate to be relatively high. Now you don't want to promote basically any of those emails, submits orpine, submiss or sweepstakes or surveys. On the display network you can only do it if you're using some of my other methods that I talked about than some of the other videos. And specifically building a site, and you know, using Google as CEO and promoting that side. Now the next thing you want to look at is you want to stay away from these questionable offers and what I mean by them is you know. Obviously they could be very legit. Very good offers, but you do not want to promote like the weed millionaire or Bitcoin offers. Are any of these trade coins? You do not want to promote? Start with promoting crypto. You don't want to promote something like this. You do not want to promote basically well a luxury mattress is actually a good one, that is, that is something I could see myself promoting on the Google network because it actually has a really good EPC and 160 per lead. So that is something we might want to maybe do a case study in some of the later videos that looks pretty interesting. You do not want to stay away from some of these nutrisystem offers. Like I said no Crypto offers bad credit ones. You want to stay away from any credit type offering things like that. Basically when starting out, you want to focus on two things. Either you want to focus on promoting an E com product. You know, like a physical product. So something like a mattress, something like a table, you know, maybe a gadget, something like that you want to keep it simple. Maybe there is a cool like videography photography gadget that's always a good one to promote. Another thing that you're going to have success promoting in. Is basically a tool. So there is something called Envato, which is very popular. It's actually a really big company and they sell all kinds of products for basically sites. And what I mean is WordPress themes, templates, fonts, web designs, things like that, and the reason I keep going back to the software actually promoted the software before on both the Google search network, Facebook ads as well as Bing because it's legit. Or for everybody has heard of envato elements if they're doing any kind of development. I mean like web development and you kind of WordPress site building things like that. So this is a really solid offer, and so if we open the software, I'm going to show you another reason why this is a very solid offer is that they also give you resources when you open the offer page in MaxBounty you're usually you have this description box here and typically date sell you they give you more information about the offer and sometimes they tell you things like restrictions. Here's what you can do and cannot do some other times they tell you basically targeting information. Here are the demographics that convert the best males of 25 to 34 females, 25 to 34 or females. You know 35 to 44 or something like that. So they basically give you demographics which convert the best and other times they even give you something called an affiliate publisher toolkit. And that is something they have given us here. And if you open that. And you Scroll down. You basically have three things that they have. They kindly have provided us with a swipe copy and emails, PDF banners, a zip as if all of banners and also some information on increasing revenue from WordPress plus read our 15 minute guide how to 10X your affiliate earnings within vital elements in WordPress. So this is extremely extremely valuable information and not every single offer gives you that. So when they do give you that you should pay closer attention to that cause. It's going to make your life a lot easier. Because now you have swipe copy and emails. If you have an email list or you're building an email as you can do that. But what we're interested in here is the banners. And also if I see an offer that gives me banners and I think it's a legit offer and I believe in the offer I think is from a legit company. I'm going to go and try to promote this on something like the Google display network because I already have the banners and you know the hardest part, the creation, the banners is pretty much done for me, so I don't really have to worry about that. Now, if you find a good offer but there are no banners, there are no resources, but you want to really try promoting the software on the Google display network. I'll go on Fiverr or Upwork or you know start with five or pay somebody 5 to 10 bucks and they're going to create you a couple of banners for that price and that should be enough just to get you started. OK so I basically went ahead and downloaded these banners. I have them open in my computer in the folder here and what I realize here is that it's basically a bunch of banners. These are very similar banners and it's actually a good quality banner because they tell you the eight things that you know. The offer really is about right. Free items, add-ons, logos, vectors, templates, textures, patterns and more. So they tell you exactly what you're going to be getting when you're going to be clicking on and hopefully signing up for this offer and now you're given 12 banners in different sizes, right different dimensions, and this is perfect for going out and promoting them on a banner display network. Because immediately you have a bunch of banners that you don't even have to work about, and the fact that they provided you with typically means that they have some belief and they feel that these are high converting banners. Otherwise they're not going to be wasting their affiliates time because you know they're working together with the Phillies. They want you guys to make money because they're going to make money, so we have a set of 12 banners. We have a good offer here that you know we can promote so we have everything from this side from this. And kind of the network and. And now we need to think about the Google display network and so here we're going to. You know, I'm going to walk you through the entire process of setting up the Google display campaign from beginning to end. All right. So here I am on my Google ads dashboard where you're able to see all kinds of campaigns, search campaigns, video campaigns, enable disable campaigns, anything that you want, and So what you want to do is click on all campaigns. Then you want to click on this campaign's menu item and then you want to click on the plus button. Once you click on the plus button. You're going to be greeted with another screen, new campaign or load campaign settings. We're going to go and click on a new campaign, and after you do that, you're basically given some guidance. And this is like a wizard, and so we have several goals and it says select the goal. That would make this campaign successful too. So we have sales leads, website traffic, product and brand consideration, brand awareness and reach, app promotion. Or we can do it without guidance. Now typically you want to be. Optimizing for the first tool sales and lease. But since this is an affiliate offer, we cannot really track either one of these. Now you can track the leads and you do that by creating a landing page and then collecting emails. But actually for this offer we're going to try to promote them directly to the landing page that was given, because I feel that this is a highly reputable offer from a reputable company and this should be pretty legit. It's completely white hat off for now. I do typically create landing pages because I want to. Uh, you know, collect emails because I'm already buying the traffic, so why not collect this? You know this person's contact information so that I can reach them again and again, and so. But you know, for the simplicity of this tutorial, we're just going to focus on website traffic. Now I do have a video that goes into greater detail on basically building an email list or building a landing page that you can watch, and you can learn the entire process. I don't want to talk about it here because I want to keep this video relatively short. And so we're going to be focusing on the website traffic. So we click on this. You're going to be asked to select the campaign type. We're going to select display. We're going to select a standard display campaign. You can also do a Gmail Campaign, which is pretty interesting. There's something that you can test now if you are promoting your own site, you can enter your business website here, and you're going to get ideas, but we're going to skip on that so I can show you the entire process of kind of configuring this campaign. From the beginning, right without, without having any of these ideas from a website. So we click continue and so the next screen loads. And here is where we configure the campaign and so remember we have a campaign at the top and then we have ad groups, kind of stretching out from the campaign level and below the address we have the ads and basically in a campaign it has only a several configuration options. We have the locations, we have the languages we have the building. Now you want to bid budget, and that's pretty much it. And then at the ad group you do the actual targeting. This is where you know you specify the kind of people you want to reach as well as the kind of content that you want to display your ad on. And I'm going to show you how to do that and so for this I like to start with the United States. Obviously you have to look at this campaign and see what they say. I believe this campaign traffic is allowed from all countries. Some campaigns are more limited, summer only about US traffic. I typically like to start with US traffic because of some of the highest quality traffic in the world and I want to see how things convert in the US, because if it doesn't convert well in the US and it's a general campaign, then chances are it's not going to convert well in Australia or the UK. So unless you know that campaign is kind of, there's something about those campaigns that those offers. That makes them more interesting in those countries, but typically I like to start in the USA and you know, being from the USA unfamiliar with the US market, I know who invado is. I know that people use it, so I'm much more confident starting with the US now. This is very important. We have the target right now. Typically you want to pick. So the first option is people in or who show interest in your target locations. Now I typically do not like this option. I want to pick the second option because I want to pick people that are that. Are in my target location. I do not want to pick people who show interest in my location because you can pick somebody you can choose the United States, but then it's also going to include some people from Costa Rica because they had their interest in the United States, so you don't want to be targeting those people. So you want to pick this. You want to exclude people in your excluded locations. You do not want to exclude people who show interest in you in just the first option and then the second option. Here we Scroll down. You obviously want to pick English because this is. Campaign in the English language that's already picked for us, Scroll down now. We have the building, so here's where we kind of have to look at things. We want to be focusing on conversions. OK, but we cannot. We're not going to be sending the data back, and so we're going to be. Will have to basically monitor this campaign manually, and this is where you actually pick manually set bits. So because we cannot set the actual Google Pixel and all of that because we don't have access to the checkout page. And like I said before, if you were collecting leads, if we were collecting emails and we can optimize for Leeds and we can do this automatically, then it's going to be a different bidding strategy. But to keep it simple, we're going to do conversions, and we're going to be picking manually set bits. We Scroll down now for the budget. You can start this with $5 a day, $10 a day, something relatively small. I like to start my campaigns with $5 a day and just see what happens. OK, and so once you do that, take a look on the right hand side. First of all, we have the available impressions now. We haven't yet said the targeting, so Google is basically showing us, like, you know, pretty much everybody. On their network or almost everybody. So we have 10 billion people. That is way, way too broad and that number is going to go down as you're going to see in a little bit. Now if you Scroll down you see some campaigns. You see some estimations, clicks etc etc so you can keep an eye on this. I don't really pay too much attention to this because a lot of this data might be on point. Sometimes it's not really on point and so you'll just have to kind of monitor, monitor the campaign manually and just see what happens. So we have the ad group name. Now let's call this. I just like to keep it simple, I just call it at Group One. And so now. Here is where you have to pay attention, because this is where things get very, very interesting and very powerful. And also where you can make a ton of mistakes and wasted Thunder money. First of all, we have the people who you want to reach and this means audiences demographics are both. And if you Scroll down we have the content where you want it to show. And that's kind of how I have to think about the display display network. And this is also applicable for the YouTube in stream as. That I made another video recently is when you're doing these kinds of campaigns. You have two things that you can be focusing on, or a combination of both is the people you want to reach the demographic right? The People's interest, their ages, their gender, things like that, and then you have the second time. And this is the content. This is the site. This is the topic. These are the key words and so you could just target the people. Or you can just target the content or you could target both. And So what you want to do is create multiple ad groups. For people and for content. That way you can see which of your ad groups are performing better because you know you want to separate these people and content to separate addresses because it's harder to track if you lump everything into the single and group, it becomes a lot harder to track and that's why you want to separate. So typically you know, I like to have one as well with people, and here's let me explain this real quick how this works and so it's telling us that our custom we have a custom intent audience. WordPress, OK? And this is something I was playing with before, so it remembers that and so you can type something like a word. Press here and it's going to figure out you know it's going to go. Basically, search finds audiences that have either interest in the topic that we're looking for, or actually they have an intent. And what that means is they are actively searching, researching for that specific. So there in the market. So we have custom intent, which is basically interest. And then we have in-market. So in market means people who are actively searching for solutions to something and this is very very applicable to what we're doing because we're selling solutions were basically selling a product that will help WordPress designers or WordPress admins or people working with WordPress size to basically create sites and things like that. And so we have in-market audience people who are actively looking for SCO and SCM services. You can pick this. And you're going to be reached. You're going to be basically reaching those people who are actively looking for something like this. So that is really good in-market audience is really good. And then we have intent. Intent is basically in interest. So this is an interest. We could pick WordPress and once you do that, we have an update. So it went from like 10 billion, 220 million. That's still a relatively big audience group. But that is at least something that we can work with. We can also pick website, web, WordPress website development. And let's see what we got and we still have 120 million. We have templates for WordPress tutorials. OK WordPress templates. Let's see. Let's remove the tutorials and we have templates. And it went up a little bit. So this is something you'll have to play with. We have a C. Oh, we have a lot of these things so you can play with some of these. You can pick that. You can Scroll down and you can look at some of the intents. OK so we have some ideas here. You have affinity technophiles right? You can play with all this. You can do that then we have demographics now for this particular interest for this particular offer. I mean we are not really sure who is the demographic that we want to target. Because we have not been told that demographic by the offer, so we have no idea who the demographic is now. Typically this could be anybody from anyone from 18 to 64 right now. Typically a lot of the time is going to be somewhere in the middle, but we have no idea. So if I were you I would just leave this. Why are they open? The only thing that could have helped you is if you actually have a site. That's why our WordPress WordPress tutorials, templates and then you go. You can go into your Google Analytics and basically figure out what the target demographics is. And not in that way, you're not going to be operating blind, because in this case I have no idea who is the potential audience for that kind of thing. Another little hack that I can think of is basically if you know somebody that runs a site targeted to these people, you can basically reach out to them and ask them. Or maybe you can search some YouTube videos. Sometimes they show their analytics and you can learn more about that. But another thing you can do is basically email Anvar or maybe their affiliate center and contact them and ask them, hey. Can you tell me the demographics and that kind of thing? So in this case we don't know. So let's Scroll down and so you can make an ad group from this right? So let me Scroll down, I'm going to make an ad group here, so I went ahead and uploaded a couple of ads just to show you how they would look like from the provided banners. and I basically put in a, you know, like a sample URL. Just as an example, and so we can click on create campaign now. I was going to go ahead and basically create the campaign for us, and so the campaign is ready and the next thing that you want to do is you want to create another ad group with the placements. OK, so let's continue this campaign. So here I am trying to create a new ad group for this campaign. Now, as I explained before, you want to typically create at least two ad groups, maybe even more sometimes, and you want to separate. You want to have the people, the audiences in one ad group. Then you want to have placements in another and maybe you can have another ad group of something else. And So what I want to do is I want to clear all my audiences and I want to basically. So I'm going to clear all non are selected and I want to Scroll down and I want to take a look at content targeting. Now when you're talking about content targeting, you have keywords, topics in placements. I like keyboards. I have had decent success with keywords, I have not had much successful topics and I have had mixed success with placements. So you might want to create two more two separate ad groups, one with keywords, one note placements. Or you could lump them in together if you'd like. And so let's take a look at some of the key words, OK? And I can show you what I mean. Now when you're doing keywords right and these are not right. This keyword is not like the Google search campaign. They are not going to be entered by somebody. There are basically topics. They're basically ideas and so in this case, what you want to do is let's say we enter wordpress.com and so once we enter, wordpress.com were given a lot of WordPress design WordPress plugins, website blogging, WordPress tutorial and you want to basically pick. The keywords that you feel are the most relevant to your offer and no in this case this would be something like WordPress Plugins. There was also WordPress design, you know. Blog design, WordPress blog and let's see what else we have. Create a website, you know, I guess. I guess you can basically Add all of these if you'd like. And just to see how things would work OK. You might want to know how to create a website. You might want to remove some of the more general ones OK, and because they're not going to be applicable, another thing that you can do is you can basically delete this and you can put something like in viralmarket.com. And so if you want to do that, you're going to be. Basically we're putting in the website of the actual the offer. Who are the people that are giving us the over, and so the problem with this kind of WordPress is we have a lot of these kind of branded terms. We have invited WordPress theme and water war press by workers, so this is a good one by WordPress template. So maybe let's Add all the ideas. So yeah you can Add all of these ideas and just and later on you will be able to see how they perform or if you know another kind of a WordPress design website an obviously have to do your research. You'll be able to put in that WordPress and you'll get more search ideas. OK, once we have that, we basically have the keyword setting only show as in websites, apps and videos related to these keywords, and that's exactly what we want. OK, now we can have an ad ad group bit for this week and bit you know $0.75 or something like that and we also have 86 million impressions. OK, so that's one thing. Another thing that we could do is placements. OK, I just want to quickly show you the placements and this works really well as well. This is something that you can experiment with. Because this allows you more kind of fine tuning, where do you want to actually place the banner, and so there's a lot of websites, so let's say enter WordPress. Or let's say WordPress design. OK and it's going to basically come up with a list of websites, YouTube channels, YouTube videos and remember this is a display ad you can place it on YouTube channels. You can place it on YouTube videos right? So if you know a YouTube channel so that that really is about WordPress design, you can place your banner there. So this is something you have to research with, because obviously I don't know a lot of these guys, but here you have a plug into it. WordPress tutorials 970-1000. Subscribers, maybe it's kind of a small channel. Let's scroll up code and design 100 video 16,000 so so you can also search for Invar. Oh, and let's see if that's going to pull up anything so there's websites. So let's take a look at some of the websites that we have. OK, so here is scholarly by actually have heard of that website. That is a good website you might want to actually visit that website. See what that is about. We change everything one word press free WordPress themes simplicity, perform free themes website templates. This is perfect right? Website templates, website themes. This is exactly where you might want to place your ad. I feel this would be a good one. What else so we can put it here and we have 130 thousand impressions so that is really good. You can put it on this webknots.com and it goes up by 50,000 and so you can pick the websites that are relevant to the offer that you're trying to promote and you can pick as many as you want because later on when your campaign starts running. You'll be able to see you know the results of this. You'll be able to see which website is actually delivering you the best bang for the Buck. You will be able to see which website has the best conversions for you so you can pick as many relevant websites as you want, and later on you can find and trying to knit and play with. So we have about a million impressions. That is a good number we can kind of get maybe 5 million if you want or something like that. 2 1/2 million website designer so we can do this now. There is another option called targeting expansion. So increase your reach. Based on the positive targeting and the setting selected above, that is something I typically leave this off. You can increase this and what Google is going to do is is going to go out for similar users that there are not in your targeting. So it says here reach more users by letting Google look for high performing. Audience is similar to your target so I don't really know if you're targeting is relatively small, so maybe it's under a million about half a million or something. Then you can do something like this, but I have 2.8. Million and I can increase it even more. I can add multiple placements and now be able to reach a lot of a lot of users that I want. So you know that is not necessary in my case for you. That might be a necessity. Now we also need to create a new ad. We're going to upload display as I'm going to go ahead and upload some here. So I basically went ahead and uploaded 5 ads and it's super easy. all I have to do is basically upload them and Google figures out you know what are the dimensions, what is everything. And then I can. I can create this actual ad, you know, create some of the. You know the text and the headline and all these things. And once we do that, we basically create this ad group OK and then we have the final URL. You can put whatever you want. This could be your landing page. Or maybe this could be a bridge page or something like that. We created this ad group and now we have two ad groups right? We have one with our keywords and then we have another one with placement. So we have two ad groups. One is the people demographics and another one we have with the content with the actual stuff that people are looking for. So maybe I'll maybe it would be a good idea to create another ad group, or you can leave it with two groups and just go from here and so at this point we have a budget to $5 a day. You can specify specific, you know we could specify specific budget sporade grouper campaign level so we have a budget of $5 a day and that's going to be split according to the optimization for the adverb so. If one ad group is performing better than Google feels than another one, then it's going to give it more money. Unfortunately, in this case, we're not optimizing for anything. We're not collecting leads. We're not making sales, we're not optimizing for sales, and so it's going to be a little bit harder. So Google might just split it 5050 and just go from there. And later on you might want to optimize this for Leeds, and that's what we have. This is enabled. It's fully enabled, has the green circle, and in this case is going to go into review, and then maybe in one business day or. Two business days, you're going to hear back from Google, and they're going to tell you if this was approved and if it wasn't approved, they're going to tell you why it wasn't approved. And at that point in, hopefully it's going to be approved and you will be able to run your display campaign on YouTube channels targeting the specific demographic. Or you know the placements that we talked about and then you have to measure, measure the performance of this campaign. So one thing I really want to point out is you definitely want to be measuring the performance you don't want to just leave it and forget it. Because this campaign does not have an end date right, it has a star date whenever it gets improved, but it doesn't have an end date, and so you know, you can either set an end date, run it for like a week at 5 bucks a day, or $10.00 so there or something, or you want to basically be monitoring it everyday. I typically start I make it like 7 days and I monitor it every day. Because it's my money that I'm spending, so I want to make sure that money is working for me and so that's kind of what we have here. Then you're going to see all this data. You're going to see the clicks, the impressions, the average cost per click. Uh, the complete cause you're going to see the audience is you're going to see the locations we have in the United States you're going to see all kinds of nice nice data devices. Demographics are what kind of audiences responding the best with your campaigns? So you're going to have a lot of cold data and that is all I have for you today.

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